Search Experience Optimization
SEO Workers, an international search engine optimization and marketing firm, has realigned its core service, combining several fields of optimization into one… Search Experience Optimization (SXO).
In a recent interview, John Britsios, CEO and founder of Webnauts Net, SEO Workers’ parent company, explained the change. “The change is driven by several factors,” he said.
“First, search is changing dramatically. Search engines are tightening their requirements for accessibility and usability, and are moving closer every day to a truly semantic web.
“That means,” he continued, “that SEO, as it has previously existed, is becoming obsolete. It needs to change too, in order to keep pace.
“Microformats, rich snippets and RDFa, advanced attributes and CTags have been, and still are, ignored by many SEOs.
“Very few are looking beyond the old scope of on-page and off-page SEO – PageRank and results ranking. I think that SEO Workers is the only SEO firm that is looking at the big picture.
“We see this as a tremendous opportunity to achieve what we feel is really needed… an alliance between the user, the search engine, the SEO practitioner and the marketer.”
When asked exactly what makes SXO so different from SEO, Britsios explained it this way:
“SEO has traditionally been defined as the use of various techniques to improve a web site's ranking in the search engines and attract more visitors.
“Some SEOs, though not nearly enough, also address usability and accessibility. Fewer utilize rich snippets, RDFa, CTags, or geo-tagging to help the search engines give more relevant search results.
“Conversion of users into customers is thought by many to be a function that’s separate from SEO.
“I know of no SEO firms that do a credible job of marrying the total optimization of search and conversion along with usability and accessibility.
“We’re going to be the first to do that, one hundred percent!”
John went on to describe how the company’s new Search Experience Optimization service will optimize for all aspects of the user’s experience, including search, selection, comprehension and conversion.
He feels that doing so will finally unite the goals of the SEOs and the search engines, with those of the marketers and site owners.
That will then give the user the best possible experience, in a totally compliant package, to radically improve the clients’ ROI.
More: http://www.seoworkers.com/
