How leaflets can work for your company

Aug. 17, 2010 - PRLog -- Leaflets for marketing and advertising has been around a long time but is still one of the most popular forms of advertising. Using leaflets is inexpensive and a really good way to inform your customers about you and deliver the message to the right people.  The design, print and distribution all play key points in the success of leaflet marketing.  If you take the time to plan and make sure that your leaflets are in the right hands and distributed quickly, leaflet promotion can be very successful indeed.
Leaflets come in various sizes and various designs, the size will depend on your budget and where you intend the leaflets to be distributed There are many printing companies that will help you through the design process and you will need to be precise when grabbing the attention of your customers, It is paramount that you keep your logo’s and advertising strategies consistent with your other marketing campaigns. When planning a leaflet distribution campaign you will have to decide whether your leaflets are being distributed on their own (Solus) or as part as other material from other companies.  
Leaflet distribution will help build up your brand recognition over time and customers may not respond immediately to your leaflets but over time if you are consistent with leaflet advertising your company will be the one they choose.  Building brand recognition is what really  counts and where a lot of companies fail, over time with a lot of hard work you can make your brand work for you.
There are hundreds of advertisements out there but leaflets have an advantage over other media advertising because they can be seen, felt and kept.  Leaflets also allow you to target specific target audiences where other means of advertising don’t, leaflet distribution is also extremely cost effective.
There are lots of ways you can distribute your leaflets, you can make sure your leaflets are delivered on their own (solus),  this allows you to target your distribution carefully.
Shared distribution is when your leaflet is delivered with additional leaflets; this is still a successful way to advertise although you will be competing with other companies.
Leaflets can also be inserted in local newspapers, with this way of promoting you can be sure that delivery of your leaflets will be guaranteed; this way of delivery is also extremely cost effective.
Leaflets can also be hand delivered straight into the hands of your potential market. This way customers are more likely to keep hold of your leaflets.

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