New sloggi Summer 2010 Range

July 26, 2010 - PRLog -- sloggi bodywear is designed for comfort  without compromising function. This is bodywear that’s flattering and easy to wear. sloggi’s vibrant new summer range is great flirty gear that’s comfortable enough for everyday use.

The new summer collection emphasises choice and variety, so it’s as flexible as it is fun. You can match your favourite sloggi gear to get the look that you want. Or stay fresh by mixing it up each day.

Fun essentials from sloggi
Featuring an all-over bow print, the Miss Pretty style is cute and sophisticated.

Stand out from the crowd with the striking neon pink Fun Loving push-up bra. The bra’s funky design is based on the same silhouette as your favourite Heavenly Hips, so combining the right look is a breeze.

Add pizzazz to your wardrobe with the Young Love style. Perfect for the young at heart, the check print means that no matter how conventional your outerwear has to be, you underwear stays funky.

The handy French Poodle 3-pack string adds an instant dash of colour to your wardrobe and is versatile enough to go with anything. Be bold and mix and match the bright colours with your favourite bra.

The Bubble Bath 2-pack is super-soft hipsters that feature sloggi microfibre technology for supreme all-day comfort. With no visible panty line, the Bubble Bath underwear range is indispensable to fashionistas who can wear this style with anything. The fashion savvy might want to mix and match with the eye-catching Fun Loving push-up bra.

Sloggi bras and panties are designed as much for comfort as for style. Exceptionally cut premium fabrics provide optimum all-day support and flexibility for active women.

“I don’t see any reason why beautiful underwear can’t be comfortable, or why comfortable underwear can’t be beautiful,” says Dawn Laughton, Marketing Manager for Triumph International in South Africa. “I think the most attractive thing about sloggi underwear is that it manages to be both.”

Treat yourself to stylish sloggi underwear when stocking up for summer. Or choose sloggi as the perfect birthday or summer holiday gift.  Your friends will applaud your excellent taste.

sloggi bodywear is available at Edgars, Foschini, Stuttafords and Truworths stores as well as the sloggi store in Menlyn, Pretoria. Be the first to enhance your collection with the latest seasonal trends and stay ahead of the fashion pack.

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sloggi’s range of fresh, funky bodywear for women and men is available throughout South Africa. Explore sloggi’s latest underwear range now.