New Report Focuses on Developing Integration Between E-mail and Social Media

July 13, 2010 - PRLog -- MarketResearch.com has announced the addition of eMarketer ’s new report “Maximizing the E-Mail/Social Media Connection,” to their collection of Social Networking market reports.  For more information, visit http://www.marketresearch.com/product/display.asp?ProductID=2662310.

In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.

Even though people are spending more time using social media, they are not abandoning e-mail. The two channels can help each other, offering the opportunity for marketers to create deeper connections.

Marketers must now integrate their e-mail marketing and social media marketing efforts. To maximize effectiveness, they should use these four strategies:
•   Multiply the sharing opportunities by linking e-mail messaging with social media messaging.
•   Provide a broader platform for brand advocates; encourage the best customers to share with friends via social media.
•   Shift the control to the consumer by providing multiple avenues to interact with a company.
•   Use e-mail metrics such as response rate and conversions to enhance social ROI.
Key questions answered within this report include:
•   How important are social media and e-mail to marketers?
•   How do consumers use the two channels to communicate?
•   Why is social sharing important?
•   How can integrating social media and e-mail give consumers more control over their brand experience and a broader platform to act as advocates?
•   Which e-mail metrics can also be used to measure social media success?

For more information, visit http://www.marketresearch.com/product/display.asp?Product....

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