“New Loyalty Strategies of Top Retailers" - Free Webinar from Aberdeen Group

July 8, 2010 - PRLog -- Just–Released Research on Best-in-Class Loyalty Programs to be Explored in
“New Loyalty Strategies of Top Retailers” --- A Free Webinar Presented by Aberdeen Group and YOU Technology, Sponsored by Loyalty 360

Research reveals innovative practices that deliver 2- 5 times the business results


Thursday, July 15 at 10am PT/1pm ET

Customer loyalty is increasingly important for retailers as consumers continue to tighten their purse strings in a struggling economy. In February and March 2010, Aberdeen Group polled 150 retailers to determine assess the current state of cross-channel customer loyalty and determine how “Best-in-Class” retailers are utilizing customer data to improve communications across all channels.  

The survey found that  “Best-in-Class” loyalty programs (the top 20%), drive greater business performance across several metrics—including 2 to 5 times better shopper conversion, retention, and frequency, and 37% better return on marketing investment.  

In this complimentary webinar, “New Loyalty Strategies of Top Retailers,” Chris Cunnane, Aberdeen Senior Research Associate and co-author of “Cross-Channel Customer Loyalty” and Ken Fenyo, President & Chief Executive Officer, YOU Technology will discuss:

•Benchmark results that distinguish “Best-in-Class” performance
•How top performers use CRM data, mobile marketing and offer optimization to address changing consumer preferences
•Specific recommendations and action steps to help you create more enduring customer relationships

This live webinar will be held Wednesday, July 15 from 10-11 AM PST/1-2 PM EST.  Details and registration information can be found at: Register Now


Free Report
Attend the Webinar and receive a free copy of Aberdeen’s Cross-Channel Customer Loyalty Report

About Loyalty 360
Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org) is the only organization that addresses the full spectrum of both customer and employee loyalty issues.  An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Cincinnati, OH-based Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.  

About YOU Technology
YOU Technology revolutionizes the way brands and retailers connect with consumers by delivering personalized communications in real-time and across a range of media. Customers such as Kroger, DrPepperSnapple, Unilever, and General Mills use the YOU Technology Personalization Suite for paperless digital coupon marketing, interactive promotions, and end-to-end loyalty programs. YOU Technology offers its customers flexible quick-start options and performance-based pricing that make it easy to get started.

About Aberdeen Group
Aberdeen Group is the leading provider of fact-based research helping organizations and individuals make better business decisions.Founded in 1988, Aberdeen has earned the reputation as being the "voice that matters" when it comes to understanding the implications and results of process innovation, methodology advancements, technology deployments, and business re-engineering.

Aberdeen's fact-based research is delivered at no charge to end-user organizations and business executives through a permission-based on-demand content platform. This real-time environment brings buyers and sellers of technology and services together to explore the "facts that matter" regarding how technology is driving business value today.