Khusan Property Trading Place Classifieds Case Study

June 26, 2010 - PRLog -- Khusan is a new and refreshing way to create free classified ads within the property market. The site offers a clean and inviting interface and allows fast user registration and advertisement placements.

The concept is based on the ‘For Sale by Owner’ premise where property owners can advertise at no cost and users interested in a property contact the owner directly. Khusan, as the portal owner has no intermediary role between buyers and sellers.

‘Navega Bem – Web Design‘ ( http://www.navegabem.com ) were commissioned to develop the project after they were found through a Google search for ‘Real Estate CMS Websites’. Having studied the Navega Bem website and the Portfolio, Jan Schouten – Khusan Project Director was confident he had found the perfect web developers for the job.

Jan explained “One of the most important assets of any website is its ability to be found in search engines. Whilst looking for a company to develop Khusan we were impressed at how well the Navega Bem website performed in the search engines. The proof is in the pudding as they say and Navega Bem showed their professionalism and know how through the performance of their own website”.

Chris Szabo, MD of Navega Bem was responsible for the corporate identity and layout of the web portal. “In a market saturated with websites trying to attract property advertisers, we were very aware that the portal needed to reflect a fresh, lively and highly user friendly concept. We chose modern colour compliments and designed the logo to gel with that feeling of simplicity. The complete interface is easy to use and is inspired in part by the Google search interface. Khusan wants to allow users to advertise Real Estate and search for Real Estate, with as little interference or distraction as possible.”

The launch of the Khusan -Property Trading Place Portal was targeted to specific geographical regions as part of the build-up phase. The Property markets in London, New York, Panama, Shanghai were amongst the main destinations specifically addressed. Further areas are now being introduced into the marketing strategy.
However, Khusan remains an ‘International’ Real Estate Classifieds Portal and initial indications show that properties from all corners of the globe are being introduced into the websites listings.

The website has been developed around the Drupal open source content management platform. Further post launch development will focus on additional user functionality. Visit the Portal at http://www.khusan.com

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'Navega Bem' is a highly reputable web design and development company based on Madeira island, Portugal. We specialize in the the design and development of quality CMS websites crafted around the award winning Joomla! framework.