FaceTime voted ‘most impressive’ feature of the iPhone 4

June 22, 2010 - PRLog -- In a new poll of 2,046 people by the UK’s leading mobile phone comparison website, it was found that 89% of consumers were ‘impressed’ by the new iPhone 4, after it was unveiled at the WWDC 2010 on June 7th.

Respondents were asked by www.rightmobilephone.co.uk to multi-answer the question, ‘Which of the new features most impress you about the iPhone 4?’ after being shown a list of the new technology that is incorporated in the handset.

The improved camera with its ‘FaceTime’ feature, whereby a camera on the back and front of the device allows users to make high quality video calls, was a firm favourite for the majority, 76%, of respondents.

The Retina Display is another feature that impressed a high number of respondents, with more than two thirds, 69%, claiming they liked it. As one of highest-resolution phone screens to ever have been made and having four times the pixel count of previous iPhone models, Retina Display offers close-to-reality reviewing.

In order, the ‘most impressive’ features of the iPhone 4, as voted for by respondents to the http://www.rightmobilephone.co.uk poll, are;

1.    FaceTime video calling       76%
2.    Retina Display                      69%
3.    HD Video Recording           61%
4.    Multitasking                          58%
5.    5-Megapixel Camera           55%
6.    Longer Battery Life              53%
7.    Thinner frame                       47%
8.    New hardware                      46%
9.    A4 Processor                        31%
10. Price                                       27%

Whilst just over a quarter were impressed by the price of the iPhone 4, which has an RRP of £499 for a 16GB model and £599 for a 32GB model, 48% actually said it was the only thing that ‘let the handset down’.

The new design was also something which impressed respondents, with nearly half liking the thinner frame and the new hardware, but 1 in 5, 19%, felt it ‘didn’t look different enough’ to previous models.

Neil McHugh, co-founder of http://www.rightmobilephone.co.uk, said;

“There’s always so much hype surrounding new Apple products and, seeing as the iPhone 4 has reportedly had such huge pre-order demand, we wanted to find out which of the new features were impressing consumers the most.

“We had our suspicions that multitasking would be high on people’s priorities, but as this something that was already brought in with the iPhone 4.0 OS, it’s understandable that people weren’t instantly wowed by it.”
He concluded, “The iPhone 4 will increase the popularity of Video calls. Everyone likes the novelty of being able to make a video call, as it’s a brilliant way of communicating with family and friends, and to be able to do so with such a high quality display makes the experience even better. With that said, video calling has been around sometime now with little uptake to date; for some consumers talk and text is enough whilst video calling can make your appearance and location very transparent which not everyone is comfortable with.”

LINK http://www.rightmobilephone.co.uk

ENDS

For more information, or to arrange interviews with Neil McHugh, please contact Shannon Haigh of 10 Yetis PR Agency on 01452 348211 or email shannon@10yetis.co.uk
Editors notes

Rightmobilephone.co.uk was launched in November 2007 to help consumers save time and money by providing a trusted comparison platform for customers to purchase from.

The site has become the UK's most comprehensive and user friendly mobile phone comparison engine, with 600,000+ mobile phone offers combined with user friendly consumer reviews, ratings and video.

Users can review and compare over 800 handsets with images, specifications and video with unique users reviews, opinions and ratings provided by handset owners and compare over 2000 + pay as you go offers and tariffs from all major networks.