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Follow on Google News | Gases And Welding Magazine Highlights Showroom MakeoversDistributors offer tips to make your showroom a selling point.
By: Devin O'Toole Pete Matarese, president of Liberty Supply in Leominster, Massachusetts, was skeptical that his customers would care about a renovation. With a little persuasion from his employees, Matarese allotted $35,000 to make the showroom brighter and more open. Materese’s leap of faith paid off with a 20 percent increase in his sales. Bill Knickerbocker, branch manager of Gases Plus in Gillette, Wyoming, has gained experience from his involvement in renovations at nearly all of his company’s stores. When it came to remodeling the Gillete store, Knickerbocker took advantage of 20-ft ceilings to mimic the warehouse style found in Home Depot and Lowe’s. With the popularity of NASCAR inspiring many enthusiasts to work on their own cars, distributors say foot traffic from individuals is increasing. In an era of heightened competition from larger chains like Home Depot and Tractor Supply Co., customers have come to expect clean, inviting stores. Your may offer in-depth product knowledge and excellent service, but that’s only half the battle. Want to learn how to turn your showroom into a showcase? The only way to find out is to head over to www.gawdaedge.org and check out the online resource for young professionals in the gases and welding industries. For more information, contact Devin O’Toole, editor of GAWDA Edge, editor@gawdaedge.org or 315-445-2347. # # # About GAWDA Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (http://www.weldingandgasestoday.org), e-magazines, newsletters and industry wiki (http://www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry’s voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America. End
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