Bluetooth Marketing Has Captured The Advertising World At A Tremendous Speed

May 18, 2010 - PRLog -- Bluetooth technology provides a magical connection between mobile phones, computers, personal digital assistants as well as several other devices.  The connectivity is possible through a short-range wireless connection.  It is indeed a boon for marketing and advertising because all mobile and fixed computer devices enjoy total coordination with one another.  Security is high-level and the most attractive feature of Bluetooth technology is its low cost and low power consumption.  Now the technology is so advanced that if a device is Bluetooth enabled at any corner of the world, it can be possible to get connected to another Bluetooth enabled device within its proximity.
Compared to any other form of advertising, Bluetooth marketing is certainly more than a step ahead.  With the help of Proximity marketing it is possible to reach out to all customers having mobile phones which are Bluetooth enabled.  It is just like advertising with fliers in which you can send any kind of information that you want like address information, events, images, programs and even audio and video events.
The advertisement that you wish to send to all Bluetooth enabled potential customers could be in a local area, in a conference center, in a club or in a mall.  You can target the people within a range of 100 meters of your server and locate Bluetooth enabled mobile phones.  Supposing you want to bring customers to a particular shop in order to create brand awareness, you can first send them a text voucher.  Bluetooth marketing goes even beyond this, because there are units in several areas and they communicate with each other and further create a larger area of distribution.
So when you are in a mall, you immediately receive a message through the system of Bluetooth marketing telling you where the discounts at the mall are available and the happenings.  Just as a visitor to the mall is reading the billboards, he receives a message which he reads like any other message that is coming through his mobile phone.  Along with the message there is a food coupon or a gift voucher, and you can redeem them from some of the shopkeepers in the mall.  The Bluetooth marketing then achieves its goal, when the potential customer looks for a particular shop and walks into it in order to redeem his gift coupon or voucher.  The products get familiarized and the customer becomes a regular one.
Bluetooth marketing with its advertisement system has found its place in malls and shopping centers, because a huge amount of business has come in through that.  Practically all the people in the local area can be informed about the happenings of a shopping center as soon as they enter the Bluetooth range.  
Not only big malls but also small shops and small businesses have been benefiting through Bluetooth marketing.  Whenever any person passes by your shop and comes within the proximity of your device, they can automatically get offers, discounts and information about the latest products in your shop.  This information can be passed on at any time of the day or night.  
It is quite simple to install the server virtually anywhere, where there is the standard 240 volt power supply, because that is its basic need.  The range can be adjusted according to your requirements, which is between 10 meters and 150 meters.  You can actually reach up to almost 30 km, if you attach an extra adapter.  
There are various features of the server, which can be programmed into it.  Once the software is installed, it can actually send random files to different devices at the same time, up to 7 devices.  You can program it to recognize mobile phones which have already received the advertisement, and hence ignore it. You can even program a lottery function on it.  
Discos, nightclubs, bars, hotels, doctors, dentists, cinemas, concerts…. The list is endless for which Bluetooth marketing can be used.  It is indeed the lead generation advertising of today and will become more progressive and innovative as its technology improves in the future.

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