Basil Direct - India's 1st dedicated online custom apparel store

May 6, 2010 - PRLog -- ,
Basil Direct is the online initiative of Basil Apparels. Its the first of its kind online store in India for bulk purchase of custom apparel. Whether it’s 1 or a few thousand T-Shirts with your logo, its just a few clicks away from door delivery.
Custom apparel is now an integral part of any brand building or promotional activity. In more mature markets, custom apparel has now extended beyond brand building and is now a part of every event or occasion. These  developments have led to significant growth in the custom apparel segment. India is moving in a similar direction though there is a long way to go. Globally custom apparel is considered amongst the fastest growing segments in the apparel business. Basil Apparels aims to play an active role in this growing business vertical.
Basil Apparel’s innovative online service (www.basildirect.com) allows visitors to make their own professionally screen printed or embroidered t-shirts, embroidered caps, or any other apparel using a simple web browser. The company serves a variety of customers, ranging from businesses and organizations to college students and individuals in need of custom products for parties, reunions, and other special events. To ensure quality and customer satisfaction, BasilDirect.com has a team of professional artists review every order and create an electronic proof to send to the customer for approval before the physical production process begins. Additionally, for those who need a little extra help or have a question to ask, friendly, free assistance is always just a phone call away, seven days a week.
What makes the site unique is a number of features which are a first of its kind for an online store in India. Some of the features are:-
1.   Wide choice of styles to choose from (over 30 styles)
2.   Choice of 24 colours for every style
3.   7 sizes to choose for Men & Women in every style (XS to 3XL)
4.   A variety of fabrics to choose from (From the lightest to the heaviest).
5.   Comprehensive options for printing design or logo work on the custom apparel
6.   In-house embroidery facility for finest quality in logo work.

The online store has a very innovative and interesting 2 stage transaction process which is a careful blend of Online ordering with an Offline touch. While the customer can browse through the online store, choose their product and upload the design for customisation an order value estimate is generated in real time. The design team at Basil then develops an art work for the customer using the design submitted. A final quote is then generated based on the amount of print or embroidery work involved. The design team also suggests the most cost effective option for customisation. Only on successful approval of the quote and design, the customer is guided to the payment gateway, making the entire transaction hassle free and safe.

BasilDirect.com takes another step closer to make online transactions comfortable and easy by giving an all “inclusive pricing”. As most customers would like it, BasilDirect.com offers a comprehensive pricing inclusive of Taxes and Delivery at the customer doorstep.
The company will continue to introduce new colours and styles for customers to choose their custom apparel. All garments are quality checked at every stage for various parameters like colour fastness, shrinkage, stitching, Logo work and finishing. With a “Satisfaction Guaranteed” offer, transacting on Basildirect.com seems a lot more reassuring.

The company has lined a series of online and offline activities to spread awareness on the launch of BasilDirect.com .

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Basil Apparels is into manufacturing of good quality custom knitwear apparel to meet the growing need for custom apparel. Established in 2008, we are a young company & we specialise in cotton and cotton blended knitwear apparels like T-shirts, Polo Shirts, Sweatshirts, and Track Pants.
The product range starts from Rs. 50 and we have products at various price points to suit every budget and every event. We have always believed that corporate apparel or promotional apparel is more about quality and less about quantity. It’s an effective brand building exercise and our product range is designed to cater to this need.