ABPC and APUS Condominium Joint marketing example
APUS Condominium, are well known in local circles for doing things slightly different in the marketing of their project, firstly they have their own full time marketing department that can produce everything they need from Websites, Magazine and Newspaper adverts, billboards, online marketing and press releases. So much so that they are now in the process of finalizing their very own full colour, high quality, magazine, titled “The APUS Condominium Lifestyle Magazine” which be, released in high volume on a monthly basis throughout Pattaya and Bangkok from July.
However in addition to all of the aforementioned they are joining forces with one of Pattaya’s most respected and largest Real Estate Agents “Alan Bolton Property Consultants”
Marketing Director Jason Payne explained- “Alan Bolton Property Consultants have been a big supporter of our project from the very beginning and they have enjoyed great success in selling our units, so we have decided to take the relationship a step further by working together on a joint marketing and promotion campaign but in a slightly different way to how most developers and agents normally work together”
“The idea and goals are simple in that both companies see an increase in business as well name branding and awareness, our print media advertising which we will design in house (but both companies will have joint input to ensure that the advertising meets their requirements)
"Working in this manner costs and overheads for advertising are reduced but maximum exposure for both our companies can be still be achieved”
“Initially our campaign together will be in print media however we also plan on advertising Alan Bolton Property Consultants on our website, as well as our Facebook and Twitter pages, which will hopefully bring them additional business from potential clients who feel that APUS is not for them but they are still driven and motivated to buy property. This potentially could be expanded to lead sharing, lead generation, the sharing of property portal inclusion costs, this list is endless, however the most important issue is that we both see an increase in business and trust between both parties cannot be questioned, and I personally feel very comfortable working with such a well known and respected agent in ABPC”
In addition to the joint marketing campaign APUS Condominium will also be giving ABPC exclusive room promotions that will not be available anywhere else, ranging from extended 0% financing, free furniture packages, to golf memberships as an additional incentive for ABPC to sell the remaining units in the project. APUS Condominium is centrally located in the Heart of Pattaya City just a short walk to all major, supermarkets, shopping centres and the beach, and just a 15 minute drive to world class golf courses, International schools and Hospitals. The project is due for completion in August 2010 and is currently 65% sold.
Photo:
http://www.prlog.org/
