Other Abercrombie and fitch brands

April 21, 2010 - PRLog -- A&F currently has three other concepts apart from  its namesake, Abercrombie & Fitch. While referred to as subsidiaries,  the brands do not operate separately contrary to the definition, but are best  explained as divisions under the A&F Co. umbrella: All brands are  completely managed under the same Abercrombie & Fitch workforce.  Abercrombie & Fitch Co. holds full rights and ownership to every trademark  of the following brands.
abercrombie at http://www.abercrombieofficial.org/  
Prep-school  by Abercrombie & Fitch Themed as "classic cool" for preteens 7  through 14, this is the children's version of Abercrombie & Fitch. Uses  blue (against the A&F gray), blasts music from young artists, and spells  marketing trademarks all-lowercase.
Hollister Co. at http://www.abercrombieofficial.org/  
Southern  California by Abercrombie & Fitch Themed after "SoCal" for teenagers  14 through 18, Hollister has lower price points compared to its parent brand.  The brand's stores resemble surf shacks with dim lighting, and blast rock  music. It is the first of these brands to offer a personal body care line.
Gilly Hicks at http://www.abercrombieofficial.org/  
The  cheeky cousin of Abercrombie & FitchThemed after "Down Under" Sydney, Australia. The latest brand from  Abercrombie & Fitch, it offers underwear and loungewear for women 18 and  up.
There is an ongoing movement by parent A&F to advertise  all its three children brands as being "...by Abercrombie &  Fitch." This is in effort to raise consumer awareness that the three  brands abercrombie, HCO, and Gilly Hicks are BY A&F and are not  stand-alone companies as some consumers believe. The anticipated result is a  reputation-rise for the spin-off brands, by being advertised as being offspring  of the successful Abercrombie & Fitch company.

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