Creating Brand names in China...prepare for the future

April 11, 2010 - PRLog -- In 1993, Xia Guoxin (Born 1968) graduated from Tianjin Clothing Master Textile College. He came to Shenzhen with the dream of creating his own brand.
An ambitious designer, Xia Guoxin wanted to position the brand with a keen sense of fashion instead of spending excess money on retail shops and costly marketing budgets. He set the target clients as independent business women who were between the age of 25-40 with stable income and style sense. With his goals set, the brand began to be built carefully by Xia Guoxin. Breeding a roster of VIP members was one of the ways which he would build the brand and create a loyal following. He said “making the clients come back again with their friends after the first visit was the competitive advantage of Ellassay”. Today, around 70%-80% clients of Ellassay are VIP members which are the target clients they are grooming with great effort.
Fifteen years ago, because of his clothing brand dream, Xia Guoxin came to Shenzhen. Today, after 15 years, there are no huge stories, there are no big ups and downs of development. “Ellassay” is like an elegant tulip, the sales increase steadily and quietly about 50% every year. Xia Guoxin really believes in his dream and it gets closer and closer. We at “Shenzhen Luxury” believe that eventually there will be such a day that Ellassay stands on the international stage, and surprises the world.

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