Total Sports Asia Serves Up More Badminton

March 12, 2010 - PRLog -- Total Sports Asia (TSA), Asia’s leading integrated sports marketing agency, has secured an agreement with the China Badminton Association (CBA) to distribute media rights for the Badminton Asia Championships in 2011 and 2012 which will take place in China.

The deal means that these two marquee badminton events in Asia will be distributed by TSA worldwide (excluding the territory of mainland China).

TSA’s founder and Group Chief Executive Officer said: “We are pleased to be working with the Chinese Badminton Association to distribute the rights to this prestigious event”.

“Over the years, TSA has succeeded in building exposure and prestige for the sport through our close cooperation with the Badminton World Federation and its member Federations across the world and this new arrangement makes perfect sense in complementing our efforts to take badminton to the next level”, Luer added.

The Badminton Asia Championship is held annually to crown the best badminton players in Asia.  The tournament began in 1962 and has been held every year since 1991.


About Total Sports Asia

Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and six offices in Kuala Lumpur, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting.

TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation) and FIFA World Champion Italy and UEFA EURO Champion Spain for the FIFA World Cup 2010 Qualification.

Total Sports TV is TSA’s online platform (www.totalsports.tv) that enables rights holders to fully commercialize all unsold internet rights by offering the content directly to sports fans.  

For more information, please visit www.TotalSportsAsia.com

About the Chinese Badminton Association

The Chinese Badminton Association is the governing authority for the sport of badminton in China.  Founded in 1958, it represents China in all the badminton activities worldwide.  The CBA is also a cooperative member of the All China Sports Federation and is officially recognized by the China Olympic Committee. The CBA is China’s representative to the Badminton World Federation.

For more information, please visit www.CBA.org.cn

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TSA is Asia’s leading sports marketing agency with a team of over 90 sports marketing experts and 7 offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi dealing in media rights, sponsorship, event management and consulting.