LG’s New Side-by-Side Refrigerator offers Maximum Storage with Minimum Environment Footprint

March 8, 2010 - PRLog -- It boasts an enormous 617-litre capacity – volume of approx. 2,460 small (250ml) Coca Cola cans --but does not extend beyond the depth of standard size refrigerators. Using its expertise in technical innovation, LG developed a slimmer mechanical system to create more interior storage space while maintaining the refrigerator’s overall dimensions. Furthermore, with door-mounted ice maker, home bar, and additional drawers and shelves, the refrigerator exceeds consumer expectations of side-by-side refrigerators by making food easier to find thanks to its neat and organized storage options.

“There’s no doubt that the global economic slowdown has changed our lives in many ways, and we are now seeing people all over the globe modify their eating habits. One of the noticeable changes is that people are much more willing to buy in bulk and store food to keep their grocery bills in check,” said Mr. John Lee, Managing Director of LG Electronics Saudi Arabia. “So, we have designed the new 617-litre side-by-side refrigerator to meet the customer’s needs. The new refrigerator is also extremely energy efficient without compromising the freezer’s capability to keep food fresher for longer.”

As the company takes a proactive approach to the environment and energy use, the new LG side-by-side refrigerator minimizes power consumption and reduces noise with LG’s innovative Linear Compressor technology. The Linear Compressor drives its piston directly, without rod and axis, which lowers energy consumption by approximately 20 percent compared to conventional compressors and also helps to reduce energy bills in everyday life. This allows the refrigerator to run on approximately 492 kWh of energy each year, earning the refrigerator an A+ class rating according to the EU energy label. Mr. John Lee, Managing Director of LG Electronics KSA stated “ the energy saving feature that LG’s side by side boosts is one of its kind and is a step towards being environmental responsible”

Aside from savings in energy bills, the new LG side-by-side refrigerator provides another economical value to customers by keeping foods fresh and extending shelf life. Its Vacuum Fresh feature keeps drawers near-vacuum status, creating the perfect conditions to preserve fresh vegetable. In addition, correct moisture levels are critical to maintaining freshness –- too much or too little can cause foods to go bad quickly. The refrigerator prevents waste with a humidity control system, which monitors moisture and keeps it at optimum levels to preserve freshness.

It also offers a range of styles to suit the most sophisticated palettes. The elegant and detailed finish and white LED light make the kitchen look more professional and the cooking experience more enjoyable. The finish also helps reduce fingerprints and smudges at the same time introducing a luxurious metallic highlight to the kitchen. Mr. Sang Inn Lee, Home Appliances Marketing Manager, KSA concluded “This innovative refrigerator will certainly cater to the consumer’s needs and we at LG are very positive about this product”

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.