Vancouver Olympic Snowboarder "rides" into iPhone App

March 9, 2010 - PRLog -- Method DC's Young Willing and Eager (YWE) TV series has recently been released as an app in the iTunes App Store. The app runs on iPhone, iPod and the upcoming iPad. The app was developed by MoboVivo.

The TV series gives viewers a glimpse into the life of a pro snowboarder. Go inside with pro snowboarder Johnny Lyall and Logan Short. Watch a side of snowboarding you may have never have seen as Johnny and Logan test out their boards – for real - at the gun range, say enough is enough and go head to head with some UFC training, go big and back country with legendary photographer Scott Serfas and blow off a little steam by testing out military tanks for a little game of tank jousting!

Johnny Lyall, co-star of  YWE, is the snowboarder a billion people viewed drop through the Olympic rings and into the opening ceremonies of the Vancouver 2010 Games.

""The distribution of content is changing to include more than just broadcast," says Shanna Albert, Executive Producer of Young, Willing and Eager. "MoboVivo's TV Show App product helps us to market and distribute programming for a wider audience online and mobile."

The app is of part of a multi-screen strategy to include mobile devices, like the iPhone and new iPad allowing users greater access to their favourite television programs. The app allows commercial-free viewing over 3G and wifi networks. Users can shift screens from an iPhone to computer or other mobile phone or device by using MoboVivo myScreens product.

"Young Willing and Eager is a TV show that people love, but can't find," said Trevor Doerksen, CEO of MoboVivo. "Producers are looking for alternative-to-broadcast distribution, but also need great marketing tools, MoboVivo's app technology helps connect users and and TV shows."

More information available in iTunes and at http://www.mobovivo.com/itunes.

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MoboVivo is a software company that enables broadcasters to distribute video for mobile phones, computers and set-top boxes, letting consumers take TV with them. In 2009, MoboVivo was named one of IDC Canada's "10 to Watch." in the mobile category.