Pat The Baker Produce New Online Videos

Feb. 8, 2010 - PRLog -- A group of fourth year PR students from Dundalk Institute of Technology, Co. Louth, Ireland  have teamed up with Pat the Baker to produce online videos to highlight Pat the
Baker’s new ‘Scone In’ campaign.

A ‘Scone In’ involves getting a group of friends or loved one’s together and
enjoying some quality time with each other while eating scones. These
comical, low budget videos were filmed and produced by the four students as
part of their final year project.

Oliver Durkin, Brand Manager for Pat the Baker said “We envisioned the idea
of a scone in months ago but the DkIT students helped us in pushing the idea
forward and have created some brilliant videos that capture our vision of a
‘Scone In’ perfectly.”

The students who are set to graduate this year from the first ever Public
Relations, honours degree course available in Ireland said “We’ve been given
a great opportunity to work with such a successful, well known Irish company
and we’re excited to work in conjunction with Pat the Baker on such
interesting campaigns.”

The videos are available online this week and can be viewed on
www.youtube.com/patthebakerofficial or on the Pat the Baker website www.patthebaker.com


Pat the Baker is one of Irelands leading bread manufacturers and

employs more than 400 people nationwide.


Click on the links below to see Pat the Bakers new videos:

http://www.youtube.com/watch?v=y0qTHWvif1Q


http://www.youtube.com/watch?v=_CUi61EHfps
http://www.youtube.com/watch?v=SLQl_AnzFV8

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Pat The Baker was founded in 1953 in Granard, Co Longford.Since then the bakery has been continuously expanded to meet demand.This includes utilizing new technologies to allow for increased production capacity and higher standards of quality and freshness.The freshness is reflected in our slogan So Fresh, It’s Famous which is now part of the corporate logo and is readily identifiable with the company.In 1984 the company opened its first depot in Dublin, to cater for its growing market.This was later followed by depots in other parts of the country. During this expansion the level of employment provided by the company has grown and now the company provides employment, through direct employees and self-employed agents, to over 400 people.In 1996 the company moved to Moxham Street, Granard, Co Longford, which now serves as a modern corporate headquarters. For 16 years Pat The Baker has been voted Ireland's Best Bread by the Master Bakers Of Ireland. We truly are Ireland's Best Bread.