Citadines caters to savvy, independent travellers who want high quality accommodation in a good location and the flexibility to choose the services they require. Ascott introduced the renowned European hospitality brand to Asia Pacific in 2006 with the opening of Citadines Shanghai Jinqiao. Since then, Ascott has opened 10 more Citadines in the region as they have proven to be popular.
Mr Alfred Ong, Managing Director for Southeast Asia and Australia, said: “We see strong growth potential in Malaysia. The country’s economic growth is expected to increase from 3.5% in 2010 to 5.3% in 2014. Foreign Direct Investment is also expected to grow from US$5.8 billion in 2010 to US$8.8 billion in 2014. We currently have Ascott and Somerset properties in Malaysia and we see tremendous potential in bringing the vibrant Citadines concept to the country. The presence of our three brands – Ascott, Somerset and Citadines – will enable us to cater to a wider range of customers. We intend to grow our Citadines brand in Malaysia and we are looking for opportunities to bring it to Kuala Lumpur. We will also look at other potential areas for growth such as Penang, Petaling Jaya and the Iskandar region.”
Citadines Kuching Uplands is scheduled for completion by the first half of 2012. It has a prime location in the Jalan Simpang Tiga area which is set to be a hub for education and local federal government administration offices. Jalan Simpang Tiga is also a fast developing district with a wealth of commercial and retail operations as well as medical facilities. The property is a 10-minute drive from the Samajaya Free Industrial Zone with many multinational and local companies. One of the largest shopping malls in East Malaysia, The Spring Shopping Centre, is just across the road from the serviced residence and the Borneo Convention Centre is also in the vicinity.
With Citadines Kuching Uplands, Ascott will be able to tap on the city’s burgeoning Meetings, Incentives, Conventions and Exhibitions (MICE) industry, project groups from the nearby companies and government offices as well as student groups and visiting professors from the universities located around the property.
Citadines Kuching Uplands will offer 215 stylish apartment units, ranging from studios to one- and two-bedroom units. Its facilities include a restaurant, sauna, swimming pool and gymnasium. The serviced residence is part of a mixed development project which will be developed and owned by Kenbest Sdn Bhd, a leading property developer experienced in retail and residential real estate development in East Malaysia. The building will also feature 200,000 square feet of retail area, the perfect complement to the savvy, independent and vibrant demographic of Citadines’ customers.
Besides Citadines Kuching Uplands, Ascott manages Somerset Gateway in Kuching and seven other properties in Kuala Lumpur – Ascott Kuala Lumpur, Ascott Sentral Kuala Lumpur (opening in 2013), Somerset Seri Bukit Ceylon, Somerset Ampang (opening in 2010) and three properties for corporate leasing.
In Asia Pacific, Ascott’s Citadines branded properties can be found in Singapore, Bangkok, Tokyo, Hong Kong, Shanghai, Suzhou and Xi’an. Eleven more will open in Jakarta, Kuching, Wuhan, Xi’an, Kyoto, Melbourne, Ahmedabad, Chennai and Hyderabad by 2012. In Central Asia, Ascott’s first Citadines property is scheduled for opening in Kazakhstan in 2011. In Europe, Ascott has 42 operating Citadines.
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About The Ascott Limited
Ascott is the world's largest international serviced residence owner-operator with over 19,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as around 6,000 units which are under development, making a total of more than 25,000.
The company operates three brands – Ascott, Somerset and Citadines. Its portfolio spans 67 cities in 22 countries, 12 of which are new cities in Ascott's portfolio where its serviced residences are being developed.
Ascott, a wholly-owned subsidiary of CapitaLand Limited, is headquartered in Singapore. It pioneered Asia Pacific's first international-