Loyalty 360 to host free webinar, "Using Customer Communities to Build Brand Influence"

Dec. 4, 2009 - PRLog -- (CINCINNATI, OH)  -- Loyalty 360, the Loyalty Marketer’s Association, will host “Using Customer Communities to Build Brand Influence,” a free webinar presented by Sanjay Dholakia, Chief Marketing Officer of Lithium Technologies. To register, visit http://www.loyalty360.org/conferences_and_events/

"Customers are the company. For every one interaction a company knows about today, there are hundreds and thousands more that are already happening between customers, influencers, and prospects,” says Dholakia.  “Customers are now in control of the conversation. And, this is the opportunity.”

During the one hour webinar, Dholakia will discuss:

•   Leveraging the power of social customer networks to proactively build stronger, deeper customer relationships
•   The opportunity to embrace the current social customer revolution, and its impact on brands
•   Identifying and incentivizing brand advocates who can innovate, promote and support on your company’s behalf
•   Real-world case studies from leaders like Barnes & Noble, Verizon, and Best Buy and the payoff from mobilizing customers through engagement communities and across the social web

The live webcast will be held Wednesday, December 9, at 10 am PST/1 pm EST.  Details and registration information can be found on the Loyalty 360 website at http://www.loyalty360.org/conferences_and_events/

“Using Customer Communities to Build Brand Influence”  is part of an ongoing series of webinars powered by Loyalty 360, the Loyalty Marketer’s Association. Visit http://www.loyalty360.org/conferences_and_events/  for more information about the series and a schedule of upcoming webinars.


Sanjay Dholakia serves as Chief Marketing Officer for Lithium Technologies, the leading provider of Social CRM solutions to power the customer network. Working In this role, he is responsible for driving Lithium's vision, product and go-to-market strategy, and customer acquisition programs.

Sanjay joins Lithium from SumTotal Systems, where he was instrumental in advancing the company's market leadership in the learning and talent management industries. During his tenure, the company grew over tenfold and became the clear leader in its market, with a relentless focus on customer solutions and success.

About Lithium Technologies
Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com.

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About Loyalty 360
The mission of Loyalty 360 (www.loyalty360.org) is to provide an unbiased, market driven, "voice of the customer” focused clearinghouse and think-tank for all loyalty, incentive/reward, and engagement marketing opportunities, insights, and responses. Cincinnati, OH-based Loyalty 360 promises to actively listen, engage and provide to the marketplace and its members a forum through which it will proactively determine true industry metrics and facilitate market driven research and actionable case studies. The goal of Loyalty 360 is to increase the awareness of, and promote with integrity, the practices of loyalty, incentive/reward, and engagement marketing.