Tess Daly Steals the Show at La Senza this Christmas

Nov. 13, 2009 - PRLog -- Gorgeous celebrity and Strictly Come Dancing host Tess Daly is the new ‘face’ of La Senza’s ‘Steal the Show’ campaign. The dazzling mum of two and wife of Vernon Kay will be modelling a stunning range of lingerie from La Senza’s new Christmas collection on billboards and in all 180 store windows around the country, throughout November and December.

The ‘Steal the Show’ campaign brings together the two sides of every woman - to be playful and fun, yet glamorous and confident - and has been shot in a theatrical setting, complete with floodlit stage, killer heels and satin top hat to set the sophisticated Christmas mood. The La Senza campaign will be Tess’s first major lingerie campaign in over ten years.

Tess commented, “As a mum of two, I was flattered to be asked to model for La Senza’s Christmas lingerie campaign. It was great fun becoming a showgirl for the day, complete with top hat and cane!”

Lisa Bond, Marketing Director, La Senza commented, “Tess epitomises everything the La Senza woman wants to be. She’s gorgeous with a great sense of humour and a fabulous sense of fashion. She’s also a working mother of two and we feel our customers will really aspire to the fact that she always looks amazing whilst juggling her family and career.”

http://www.lasenza.co.uk

The La Senza ‘Steal the Show’ campaign will feature on outdoor and railway station billboards in London, Birmingham, Manchester, Liverpool and Leeds and will also be displayed in La Senza’s 180 UK store windows.