CASA BELLA GOLD – By Lodha gets unprecedented response

Oct. 29, 2009 - PRLog -- CASA BELLA GOLD – By Lodha gets unprecedented response

The largest & latest project by Lodha does a record 400 bookings in just 2 days of launch!

Mumbai, 29th October, 2009 – Following the success of Casa Bella – which saw over 2300 families become a part of the City of Dreams since its launch in March 2009, Lodha Group now introduces Casa Bella Gold. The project, Lodha Group’s largest initiative witnessed an unprecedented response from consumers with over 400 bookings and over 1100 families visiting the venue within just 2 days.

‘CASA Bella Gold – City of dreams’, set to offer a world class lifestyle in Dombivali and with several major infrastructure initiatives taken around the project, will make Dombivali the destination to be in. Located in Dombivali, on the Kalyan Shil Road, CASA Bella Gold is only 25 minutes drive from Thane and 15 minutes from Navi Mumbai, 6kms from Dombivali station and around 20 minutes drive from the proposed location of the new international airport. Additionally, the township is also close to many leading IT parks such as Dhirubhai Ambani Knowledge City, Millenium Business Park and Airoli IT Park. The township will be spread over 117 acres of land with Casa Bella Gold being the 2nd phase of development. These are 1, 2 and 3 BHK air conditioned apartments. The apartments are priced at Rs. 12.99 lac onwards for a 1 BHK, Rs. 18.53 lac onwards for a 2 BHK and 28.55 lac onwards for a 3 BHK.

Commenting on the overwhelming success of CASA BELLA Gold, R Karthik Senior Vice- President, Marketing , Lodha Group said, “The response to Casa Bella Gold is a testimony of the trust earned by the group and it will inspire us towards consistently exceeding customer expectations.” Mr. Karthik further said, “The focus of CASA Bella Gold is to offer an international and hassle free lifestyle to the residents of Dombivali and all this at an unbelievable price.”

CASA Bella Gold, an superior experience in Luxury Township living, is designed in clusters of majestic towers having 8 and 18 stories. The spacious air-conditioned apartments are immaculately planned with marble flooring in the living room, wooden flooring in the bedrooms and Spanish sanitaryware in the bathrooms. All this with spectacular views of the grand central square of the complex, the sprawling golf course and the river beyond.

The grand clubhouse spread across 30,000 sq. ft. will be one of the largest in Mumbai with two pools, a gym, multipurpose courts and a cricket pitch keep you healthy. In addition, a yoga pavilion, a café and a world-class ICSE school provides a comprehensive living experience to all. In addition to all the luxuries, the township offers abundant 24x7 power and water supply. Usarghar railway station is close by and a medical facility managed by the Hinduja Hospital takes care of any medical emergency. The vision of Lodha group is to create an urban development in Dombivali which will provide its residents all the comforts of a modern township. From playschool to international universities, medical centres to multi specialty hospitals, gardens to golf courses, small business offices to SEZ’s this development will have it all. And with the successful launch of CASA Bella Gold engrains the fact that it is one of the most preferred residential destinations in Mumbai and its suburbs providing a perfect blend of quality, luxury and value.

About Lodha Group

Established in 1980, Lodha Group is Mumbai’s premier real estate developer providing comprehensive residential and office space solutions across real estate categories and diverse consumer segments - from luxury garden residences in South Mumbai to large integrated townships in the suburbs, from thoughtfully designed office environments to private villa retreats. Headquartered in Mumbai, the group is currently developing in excess of 29 million sq. ft. of prime real estate spread over 38 projects.

The group continuously strives to exceed the expectations of customers through innovative, world-class solutions leading to several innovative ‘firsts’ to its credit – be it Lodha Bellissimo – Mumbai’s first “By invitation only” project which is the only Indian residential project amongst the top 1000 landscapes in the world, Lodha Luxuria –Mumbai’s first “Fully Automated Township” or Lodha Aqua – Mumbai’s first water inspired township. The group uses ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touch-points. The group has extended this philosophy to office spaces as well, where it was one of the first in India to introduce the concept of branded office spaces through its unique offerings: Lodha Excelus - Signature offices catering to front office requirements of large corporates, iThink by Lodha – the ultimate IT destination for large back office needs and the recently launched, Lodha Supremus – Signature boutique offices, targeted specifically at mid-sized businesses.

The group has been responsive to changing market situations and has dynamically realigned its project portfolio anticipating demand-supply mismatches in the market. To explore the untapped potential in ‘affordable segment’, the group created an entirely new residential category – Mid-Income Luxury. A new sub-brand ‘CASA by Lodha’ was created for this category, with essential quality and luxury endorsement, providing ‘right sized’ and ‘right priced’ products in Mumbai’s sub-urban locations. The integrated planning of Casa Bella, Mumbai’s largest single phase township development has been selected by the United Nations as one of the ‘Good Practices’ for 2009, which is deemed to have made outstanding contribution to improving the quality of life in their cities and communities. The launch of the Casa brand has met with huge success and more than 3000 apartments have been sold in the last 6 months. The group has strong systems and process orientation, including research and benchmarking and uses advanced technologies to ensure optimized solutions.

Lodha collaborates with leading professionals and suppliers; partnering with Aedas, OveArup and Sasaki for architectural innovations; Poggenpohl, Duravit and Kohler for internal fittings; Bang & Olufsen for home entertainment; SAP for technology platforms and Johnson Controls for facilities management, to deliver excellence in every aspect of development. With a focus on building a world class organization, the group has attracted top talent from premier B-school campuses, hired professionals from benchmark industries and built a proficient management team.

The group’s strong brand & execution capabilities have attracted the best financial investors from across the globe. According to the JP Morgan Property Report 2008, Lodha Group was ranked second in the list of ‘most sought after for PE investment in the realty sector’. Also selected as one of India’s top 10 builders by Construction World, the group has consistently delivered luxury lifestyles through innovative solutions, not just by building structures but by building better lives.

Beyond being a real estate developer, the group has been a socially responsible corporate focusing on education as the best medium to enrich society. The group has recently expanded into Hyderabad with the launch of Lodha Bellezza, a super-luxury residential project.