Sheraton Riyadh Hotel harnessing the power of mobile technology

PRLog (Press Release) - Oct 28, 2009 -
With the advancement of technology and proliferation of mobile devices joined with the increase in the number of users in the Riyadh market, the Sheraton Riyadh Hotel & Towers recently set another milestone as a leading hotel to tap into & enhance the power of mobile technology using QR Code “Quick Response” in all its marketing campaign.

“QR Coding is not a new system, a lot of companies all over the world have utilized it but here in the Riyadh market especially for the hotel industry, Sheraton will be the first to embrace its features” says Stuart G. Birkwood, General Manager of Sheraton Riyadh Hotel & Towers.

The QR Code or “Quick Response” is a bar code system in 2D (two dimensional) format that can hold text messages, URL links, profiles, and even triggers to send an SMS on mobile devices.  “By using your mobile camera & installed QR Reader program you can immediately scan and read the embedded message.  It will help us to streamline the process of tracking our marketing campaign and makes it much easier for our guests to initiate interaction in all our marketing efforts both online & offline” says Jose Mari Maglapit, Online Marketing Manager of Sheraton Riyadh Hotel & Towers.

This mobile gadget is one of the fastest growing and developing technologies and with many of its features now being supported by local telephone networks it is not a surprise that it will be the next platform and focus.  

“Our aim is to continue to develop and enhance the quality of our hotel services and to be a market leader when it comes to innovation.  We will continue to explore all the possibilities of promoting our hotel services & facilities to meet & exceed the demand of our future clientele” added by Stuart G. Birkwood.

For more information about the QR Code and QR Reader please visit www.qrstuff.com

About Sheraton Riyadh Hotel & Towers
Sheraton Riyadh Hotel & Towers is one of the leading hotels in Riyadh, Saudi Arabia and owned by the Saudi Oger Ltd and operated by the Sheraton Middle East management corporation as its agent. Sheraton® is one of the international renowned brands along with St. Regis®, The Luxury Collection®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM under the Starwood Hotels & Resorts Worldwide, Inc.

For more information contact:

Maged Berri
Director of Public Relations
Sheraton Riyadh Hotel & Towers
Tel: +966 1 454 3300 ext 8823

Jose Mari Maglapit
Online Marketing Manager
Sheraton Riyadh Hotel & Towers
Tel:  +966 1 454 3300 ext 8885

Photo:
http://www.prlog.org/10391369/1