The first site which surfaces on the search list will attract maximum visitors to that site. It targets different kinds of search like local search, image search and also searches which are industry specific like vertical search engines. This is what gives a website a web presence.
The search engine optimization is a part of the internet marketing strategy. It is concerned with the process by which search engines work and what people are searching for. To popularize a website what is needed is that the content should be edited and also be in the HTML format to increase its relevance. Give importance to keywords that are specific. The hurdles to indexing activities of the many search engines should be removed.
Search Engines also look into the relevance and importance of user experience. These techniques are of two types. The first one is techniques that are recommended by the search engines as an integral part of a great design and on the other hand the second one is techniques which the search engines disapprove. They do attempt to reduce the effect of the second one. Some have also coined them as white hat search engine optimization and black hat search engine optimization. The former claim that they are capable of producing long lasting results while for the other one might be just banned anytime once what they are doing is discovered by the search engines.
It is interesting to note that the black hat method actually makes an attempt to improve the rankings in a way that the search engines may not approve of. There are also ways like cloaking where a different page opens when there is a human search and a different one when it is done by a search engine. For more information on SEO, http://se03fil3ver.wetpaint.com/
