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Follow on Google News | International Golf & Resort Management open Spanish office to help businesses through La CrisisInternational Golf & Resort Management – the UK golf and hotel operator offering services to golf clubs, integrated resorts and residential developments around the world, opens new office in Marbella.
By: Melanie Hickey IGRM is currently involved in large-scale projects in Cape Verde, Portugal and Brazil. However the Spanish operation is especially important to Longshaw not only because the Costa del Sol is considered to be a golfing Mecca but also because of IGRM’s involvement in ‘Golf on Your Doorstep’ – an initiative launched by the Fractional Ownership Consultancy and The Fractional Group to provide shared ownership in homes on golf courses with playing rights included. Working at both Alhaurin Golf and Alboaire Golf at San Roque Club, IGRM will supply property management services to owners and the operation of the Diamond Club created especially for golfers. Of IGRM’s expansion into Spain Longshaw said, “The recession has struck the golf industry hard and many are suffering from the loss of members, reduced club house spend and a decrease in company golf days and private functions added to which hotel occupancy has fallen significantly so golf resorts are further distressed. Our goal is to protect a club or resort’s financial integrity and longevity while providing innovative marketing campaigns and membership solutions that do not devalue its image and reputation. “This part of Spain has been hit harder than many other places and now faces stiff competition from new golf destinations like Turkey. However it can claim some of the best courses in Europe, a superior infrastructure, climate and easy access from the UK and Northern Europe. As a result we are confident that we can optimize the performance of clubs and resorts on the Costa del Sol, help them collectively regain market share and compete with the very best in the world.” End
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