Majestic Position Themselves As Hard Bargainers With Wine Parcel Exclusive

Aug. 4, 2009 - PRLog -- Majestic Wine, the UK’s biggest and best retailer of wine by the mixed case are continuing to show what sets them apart in an increasingly competitive wine market, with the launch of a stunning value wine parcel this summer.

Majestic has long been the expert in sourcing exclusive one off parcels of wines due to their unique position within the market. They are big enough to have buying power and yet nimble enough to take on smaller quantities of wine that don’t suit supermarkets with their huge logistical operations. This means they can offer customers rare or unusual wines at a fraction of their normal selling price.

The current parcel of New World wines available from Majestic is a great example of this. The parcel offers a wide variety of wines from South Africa, Australia and the USA, suitable for all summer occasions.

Jamie McRonald, Online Marketing Manager for Majestic Wine, said, “Our wine parcels are fantastic value for money and are an exclusive opportunity to buy in specialist wines at a very low cost. We always pass those savings straight on to our customers.  Every store is allocated a unique selection from the parcel. Many of the wines have a few years of age on them, so customers can enjoy them straight away.”

Visitors to Majestic online this week will get the chance to view their ‘deal of the day’ offers on unsplit cases of wine in addition to a raft of offers available in store.

Mr McRonald from the new world wine specialists added, “Customers interested in our wine parcels are advised to visit the Majestic website, or follow us on twitter to see our web only exclusives as they are released. Alternatively they can nip into their local store where a member of staff can show them which parcel wines they have to offer.”

“Although wine parcels are not a new idea for us here at Majestic, as the economic situation continues, we will be in a position to offer many more fantastic opportunities like this one.”

About Majestic Wine: Majestic Wine Warehouses is the UK's biggest and best retailer specialising in sales of wine by the mixed case, with 150 stores throughout the UK. With a minimum purchase of 12 bottles, Majestic offers an extensive range of superb wines in large quantities, giving real choice and value. The Majestic staff are passionate about wine and are always on hand to give advice on what to buy. They are also the only wine retailer to operate a FREE delivery service throughout mainland UK. To deliver gifts of less than 12 bottles or find out more about their gift solutions service please visit http://www.majestic.co.uk/About/GiftSolutions.

Majestic Wine are also different from mail order and internet wine merchants, who may try to tempt you with artificial savings on a mixed case of indifferent wines. Their promotions last several months at a time and boast hundreds of multibuy offers, which represent genuine savings. They are famous for their 'one-off' special parcels, which are worth looking out for!

Editor’s Note: Majestic Wine is represented by the search engine optimisation (SEO) team at Top Position, the online advertising consultancy.  Please direct all press queries to Tina Clough.  Email: tina@topposition.co.uk or call: 01623 726233.