Onida takes its exclusive stores from ground retail to TV on HomeShop18

July 15, 2009 - PRLog -- www.homeshop18.com - In the recent years, India has clearly emerged as the land of innovators. Let it be pioneers in IT or being one of the biggest cell phone markets in world, India is clearly a destination for unique and innovative business processes.  HomeShop18, India’s first 24 hour home shopping channel, launches a new show, “The Onida Show” this summer, where it will feature exclusive Onida products with matchless and ground breaking features.
Asked about the show, Kaval Mirchandani, Product Head - LCD, Onida, said, “We at Onida, constantly endeavor to introduce products that offer the best in class technology complimented by the finest design. By tying-up with HomeShop18 and launching this special show, we will be able to show customers, our superior edge, by demonstrating the unique features of our products.”
The show will feature products like the Onida ULTRA SLIM AC that comes with APM technology for powerful cooling even in extreme heat & high energy efficiency; the Black Beauty series of DVD players that plays virtually any multimedia device & even plays scratched discs; the Onida Black Beauty MWO with mirror finish that has auto-cook menus to make cooking Indian food a lot simpler. The show stopper is the 42 inch XARIA THUNDER LCD that comes with a bass bar that gives you the most powerful sound. Its award winning video processing technology delivers crisp life like pictures while its stunning looks & Design Bezels complement your décor.
Announcing the launch of the Show, Sundeep Malhotra, CEO, HomeShop18, said, “HomeShop18 is the ideal platform for Onida to showcase their finer technology, as the product features can be demonstrated by technical experts to a large audience. The idea is also to let the customer make an informed purchase decision, as in most cases customers do not know how some of the features work”
HomeShop18, India’s 1st and only 24 hour Shopping Channel, has built tremendous popularity for its demonstration led shows. With exceptional on-call service backed by a 24 hour call centre, nationwide logistics reach of 2600 cities, and demonstration led channel messaging, HomeShop18 clearly emerges as a platform for brands to show case their edge. http://www.homeshop18.com