Feuerwear® launched new Online Shop for eco friendly bags & accessories made from recycled firehose

July 13, 2009 - PRLog -- In cooperation with the online agency mellowmessage, Feuerwear® developed an individual solution for e-commerce based on the Magento shop-system: ''This step was essential, because until now no shop-system was appropriately suited for our unique products. Because of our materials' previous service in fighting fires, each fire hose we use has individual traces of its former duty, and every finished product is one-of-a-kind,'' saysFeuerwear® founder Martin Klüsener.

Feuerwear®'s ordering system is secure and accurate, so that none of our unique products can be ordered by two separate customers on accident.  Directly after an order is placed, the product is reserved. Then automatically removed from available options on the website.  if a desired color or particular lettering is not available on any bags currently offered in the online shop Feuerwear® offers an innovative 'Brand-new Alert' service. The service alerts those interested via e-mail whenever there are new products available in the online shop.

Additional features in the new Feuerwear® website add to a pleasant shopping experience. For example, customers can now search for a desired product by filtering available products by specific color.

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Feuerwear® makes bags and accessoires from recycled firehose. Every Feuerwear® product is a unique piece with its own individual story. Before their reincarnation as a bag, belt or wallet, they helped firefighters to save lives for many years. They were dragged through soot, grease and mud, in extreme heat and fire, and had to transport thousands of cubic meters of water. Its previous service with fire fighting teams makes every Feuerwear® product a one-of-a-kind piece.

The Feuerwear® concept is rooted in a mission to recycle material and create eco friendly fashion. All production is done in Europe in small family-run shops with fair working conditions and wages.

In 2005 Martin founded Feuerwear® working in the basement of his parents’ house. Now, the Feuerwear® product range meets every need from messenger bags to laptops sleeves to wallets, and is sold in more than 80 shops in 11 countries on 3 continents.