Mobile Applications Developer CellBook Signs Agreement with Oxford University Press

PR Log (Press Release) – Feb 28, 2009 – Cape Town -- CellBook signs agreement with Oxford University Press to distribute Oxford's dictionaries on mobile phones.

CellBook a Cape Town based mobile applications developer signed an agreement with Oxford University Press to distribute the Oxford Dictionary of English, Concise Oxford English Dictionary, Compact Oxford English Dictionary of Current English, Compact Oxford English Dictionary for University and College Students, Pocket Oxford English Dictionary, Oxford Thesaurus of English and the Oxford Dictionary and Thesaurus on mobile phones in Africa. Downloading a CellBook™ to a mobile phone is as easy as sending a sms-text message. A user simply sends a keyword via sms-text, for example POED to 31400 for the Complete Pocket Oxford English Dictionary, a CellBook™ link is then delivered to the phone, the user click on the link and downloads the CellBook™, the download process literally takes seconds and the book is stored on the phone itself or on the phone's memory card. CellBook technology works on about 95% of mobile phones in the market.  CellBook have already signed content distribution agreements with some of South Africa's largest book publishers such as NB Publishers, Jonathan Ball, Pearson Publications and Random House Struik and is in the process of developing a range of new technologies that will change the face of mobile book publishing.

"We are excited about the latest CellBook™ technology developments, our reader experience goes beyond the normal book reading experience with cutting edge developments enabling interaction through Web2.0 and Social Network applications bringing authors, publishers and readers even closer together, we have been the first company in the world to make use of Over the Air Installation of books via sms-text and have been very busy over the past 2 years developing away from purely a book reading experience,  says Bertus Preller Marketing Executive at CellBook.

"The possibility to distribute books on mobile devices opens up new and untapped revenue streams for Publishers and enables them to monetize content in a dynamic way in a world where the mobile phone has become the world's most popular digital device. Since 2007 more than 100 000 books have been distributed on mobile in South Africa alone and we engaged with some of the largest publishers to create CellBook™ versions on a host of exciting book titles, what makes CellBook so unique is that it now includes a number of cutting edge features, such as book search functionality and book review postings to social networks", said Pieter Traut CEO at CellBook.