Change The World For Less Than The Cost Of A Movie Ticket With The 12for12k Challenge

PR Log (Press Release) – Jan 05, 2009 – Mississauga, ON - Donations to charity have dropped sharply due to the stressed state of the economy, but the need is greater than ever.

That’s why public relations pro Danny Brown of Press Release PR has come up with a way to make a difference in people’s lives for just a few dollars.

Brown created the 12for12k Challenge with the goal of raising $12,000 per charity for 12 different charities in 2009 - by getting 1200 people to donate just $10 each to a different charity each month.

"The challenge is deliberately simple for one reason - I wanted to offer the ability to be involved to as many people as possible,” according to Brown. “$10 isn't much - it's a fast food combo meal, one less cup of coffee, a magazine to read on the train. It's a relatively small amount but one that can make a huge difference to millions of lives around the world."

The first featured charity in 2009 is War Child, an award-winning charity which provides opportunities and long term solutions for children affected by war.

“While we may have problems and issues in our own lives, we often forget that there are people facing many more life-threatening challenges than we could ever hope/want to face every day of their lives. We have the power to offer help and change to the lives of these people and it only takes the smallest effort - hence the "birth" of the 12for12k Challenge,” Brown said.

Brown is harnessing the power of social media to publicize the 12kfor12k Challenge, and has created a 12for12k Facebook group as well as promoting the challenge through the popular social networking community Twitter.

He is being partnered in the project by various experts in their field to produce a video as well as promotional materials, all of whom are providing their services for free.

"The 12for12k Challenge is the combination of social media and fund-raising that aims to change the lives of millions worldwide. By harnessing the power of social media and its unparalleled networking tools, 12for12K looks to bring hope and optimism to those who need it most,” according to Brown.

To donate, or to find out more, visit http://www.12for12k.org.