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Follow on Google News | Ways of Writing a Great Sales LetterThere are many ways of writing a great sales letter, and no rules are hard and fast. For a start, many essential elements in the process are nothing to do with the letter itself.
By: raghavarapu phani A great headline always uses a benefits laden and emotive headline that grabs the reader's attention. The purpose of the headline is to make the prospect read the first sentence of your letter - so it's very important and you should try several. The first line of the first paragraph should then include the main benefit of your product or service. An irresistible offer doesn’t just offer a 10% discount - be creative. Get into the of your target reader and consider what benefits are making them buy your product. Zero in on this need and tailor your offer to match their desire. A cast iron guarantee Take the risk out of the reader's buying decision by offering a strong guarantee to sweeten the pill. In general, people don't like asking for their money back or complaining unduly, so if you're confident about your product or service and respect your customer ?"For more detail go to: www.web-sales- A strong call to action doesn’t forget to ask for the sale! Tell your reader what to do and how to buy from you. Give them a phone number or email address ?" but don't confuse them with too many options. Think of it like a funnel ?" you want your prospect to go down the channel you have created for them ?" without them thinking you're pushing them into it. A PS that reiterates your offer after you've signed the letter, always include a PS that restates your offer and how the prospect can contact you. This gives one last chance for you to funnel the reader into buying from Relevant testimonials Comments from satisfied customers are only useful if they are benefit driven, so choose ones that answer the what’s in it for me' question. Don't just stick in ones that say how great you are ?" no one likes clever clogs. Strong graphic design this last one is nothing to do with copywriting. Great design can paint pictures where words seem clumsy, and if you include high quality images, guarantee shields, logos and color schemes. about the author: www.sales-letters- www.sale-trigger- End
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