New Website Will Reach Desireable Target Market: Young Travelers Abroad

PR Log (Press Release) – Nov 14, 2008 – The WYSE Travel Confederation's New Horizons II 2007 report indicates that more than 80 percent of young travelers now use the Internet to search for information before taking a trip, and the conversion rate of Internet searches to bookings has increased four-fold during the past five years.

Created by a web 2.0 company based in France, http://www.my-language-travel.com provides unique features that other sites don’t offer. These features include:

•A user-generated Web 2.0 consumer interface where travelers share their experiences studying languages abroad in order to help others make more informed purchasing decisions.
•A directory of 1,500 language schools for 10 different languages in more than 30 countries.
•Collaborative user-generated information and opinions on summer programs, language courses, language immersions, language schools and more.
•The site creates user interest by merging language travel experience reviews and a language course finder, a combination that increases web traffic by making the site more entertaining to use.

‘The website is designed to generate and amplify positive word of mouth on the web for each language school," said site founder Maxime Braire. "We expect about 500,000 unique visitors during the first year, with long-term potential of 2 million."

Consumer recommendations are the most trusted form of advertising around the world, according to an October 2007 Nielsen study (http://www.nielsen.com/media/2007/pr_071001.html). Review sites are frequently where consumers go to find those recommendations, making them an important place for marketers to have a voice.