How Often To Send Out Press Releases?

We recommend that you should send out a press release at least once a month, but no more than once a week. You have to balance between making the media aware that your company exists, but not make them think that you are spamming.

Another factor is search engines. A free press release service with no limits will be quickly overwhelmed with spam, and search engines will consider such a website spammy. Search engines have now started considering websites getting links from spammy websites as spammy too, resulting in drop in rankings.

If you are a big organization and/or have a lot of news that is of interest to the media/publication that you are trying to reach, then you can get away with more frequent press releases.

Here are a few ideas regarding when to send a press release-

• New product or service launch
• Major changes in existing product or service
• New award received
• Merger
• Joint Venture
• Major Contract
• C-Level Appointment
• Major Events - News Conference, Charity Event, etc
• Stock Split
• Quarterly Financial Results
• 20 or more job vacancies or new hires in a single announcement
• New major client in your industry (Not more than once a month)

Note - Please submit press releases judiciously, and remember-
If you are a large non-profit, educational or government organization and want us to increase your free submission limits -

1. Please make sure 10 most recent press releases in your account are high quality news releases and meet submission guidelines at http://www.prlog.org/pub/terms.html
2. Contact us to review your account at http://www.prlog.org/contact.html with following info-
   • Your account email id
   • Approximate date & time when you hit the limit
   • Exact error message