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12255587
By Verde PR
Lifestyle + watersports-inspired clothing and accessories brand taps Verde for elevated brand awareness, growth support, and new demographic outreach.
By Verde PR, Keith Cozzens
From endemic to non-endemic media outlets, new K2 product shines as season hits.
By Outdoor Research
Prior to his role on the executive team, Mahoney served for five years as OR’s Director of Commercial Sales
By SCARPA NA
New marketing department leader brings 12 years of industry and marketing experience to SCARPA.
By Backcountry
US online retailer of specialty outdoor gear and apparel expands into European market.
By backcountry.com
Trifecta of Thanksgiving, Black Friday, and Cyber Monday sales offer deep discounts on top outdoor gear for holiday shopping season.
By backcountry.com
Join backcountry.com athletes and snow professionals to enhance your snow safety education and prepare for a fun, safe season.
By Verde PR
BOULDER, Colo. (Oct. 28, 2013)— PeopleForBikes and Verde PR & Consulting want the outdoor and snowsports industries to know:You don’t have to work in the bicycle industry, race on the weekends and have notoriously tan knees to be in favor of...
By Julbo USA
Williston, VT. (October 14, 2013) – Julbo USA, a leader in high-end performance eyewear, welcomes ultrarunner Jason Schlarb to its roster of sponsored athletes.
12222884
By Ride Snowboards, Keith Cozzens
Team rider Hana Beaman kicks off six-part series with new edit dropping every week.
By SCARPA
Powder, Ski, Skiing, Freeskier and Backcountry Magazines call out Freedom series as superb one-boot quiver.
By SCARPA North America
Fall season team additions and promotions designed around providing superior customer service, growing brand awareness.
By backcountry.com
PARK CITY, Utah (September 11, 2013) – With so many ski options available today, making your next purchase shouldn’t feel like a root canal. It should be fun.
12208392
By Ride Snowboardes, Keith Cozzens
Kiesa and Love bring experience, industry knowledge to elevate brand in mid-Atlantic and Rockies territories, respectively.
12207430
By Verde PR, Kelly Blake
Los Angeles– On September 28, 2013, more than 200 cyclists will begin the 13th annual California Coast Classic Bicycle Tour, with the goal of raising $1 million for the Arthritis Foundation.
By Julbo USA
Arnold shares Leadville 100 victory with fellow Julbo athlete, Ian Sharman.
By backcountry.com
Online retailer’s five-part series gives viewers a behind-the-scenes look at the creation of cutting-edge, inspiration-driven brand film.
12196212
By Verde PR, Keith Cozzens
New gear fuses innovation, design and style for all types of shredding; redesigned site delivers fast, smooth navigation.
By Competitive Cyclist
Online specialty bicycle retailer re-launches site with enhanced Bike Builder, community product reviews, and easier, faster navigation.
By Think BioLogic
Unique patented design includes 15 mm wrench for pedals and axle nuts
By Bike Roar
BikeRoar, the online bicycle information hub dedicated to providing the latest news, products and advice to consumers is integrating new features into its website.
By Verde PR, Julie Evans
SEATTLE, Wash.– Nikwax has launched a new and vastly improved concentrated version of its Cotton Proof product to waterproof all your cotton clothes and equipment.
By backcountry.com
PARK CITY, Utah (July 25, 2013) – Backcountry.com announced today they’ve stepped up to become the presenting sponsor of the Larry H. Miller Tour of Utah Lifestyle Expo.
By Outdoor Research
SEATTLE, Wash. – At Outdoor Research, we believe life gets better the minute you step out the door on a new adventure, no matter how big or small. That’s what drives us every day at work to improve our product line.
By Verde PR, Keith Cozzens, keith@verdepr.com
Sexy site, progressive product deliver hotness for the upcoming winter season.
By Raleigh Bicycles
Richard Armaly wins VIP access and a new ride at industry event this month.
By Lapierre bicycles
Lapierre’s North American mountain bike offerings to be unveiled at DealerCamp
By Raleigh Bicycles
Sponsorships, bikes and cash prizes at stake aim to entice grassroots racers.
By Yonder
Woodstock, VT (July 18, 2013) –Many of us experience our happiest moments in the great outdoors, and sharing these experiences with others who have the same passions can be as rewarding as the adventures themselves.
By Jay Petervary
Petervary looks to set record as first athlete to race burly 515-mile road bike course self-supported

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