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January 2018

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By Rick Laney Marketing
You will see changes to your Twitter account in the next few weeks. Rick Laney, President of Rick Laney Marketing, explains those changes and how they will impact the way you use the popular social media platform.
By Rick Laney
Tennessee Sports Radio and The Erik Ainge Show announced the launch of a major marketing partnership with the legendary Copper Cellar Family of Restaurants today.
By Rick Laney
Within minutes of the University of Tennessee’s announcement on Friday that Butch Jones had been named new head football coach for the Volunteers, Erik Ainge’s phone was ringing off the hook.
By Rick Laney PR
Newspapers across the country are flocking to paywalls (paid access to online content) to stop their bleeding revenue stream, but it’s a shortsighted plan that does nothing to address the real problem ... their broken business model.
By Rick Laney PR
Social media experts, gurus, authorities, coaches, thought leaders, specialists and “pros” listen up: You are annoying and you need to shut the hell up, go back to your office (or couch) and listen to your indie music. Right now. Enough already.
By Rick Laney
Public relations firms have sold the illusion of control for far too long. In a world where social media and the Internet have made it obvious that the marketplace still owns the message and the brand, what is a PR firm to do?
By Rick Laney
If you are paying for traditional FAM Tours, you should do some investigating right now. Ask who the journalists are, who the media outlet is, what the circulation/viewership is, and exactly what you are paying for.
By Ackermann PR
A free pass for one admission to the concert and video shoot will be given out for every pair of new or gently used shoes brought for donation to Soles4Souls, a charity organization providing shoes for those in need on THURSDAY, JULY 7.
By Ackermann PR
Following in the footsteps of Disney superstars Miley Cyrus (“Hannah Montana”), Selena Gomez, and the Jonas Brothers, “Jenny & Ashley,” will perform and shoot a video at Wilderness at the Smokies resort on Saturday night, July 16, 2011
By Ackermann PR
Because of its expertise in travel and tourism in the Great Smoky Mountain Region, Ackermann PR continues to be the primary source for major national media outlets wanting more information about the nation’s most visited national park.
By Ackermann PR
Cathy Ackermann, president and CEO of Ackermann PR, announced today that Rick Laney has been promoted to Vice President, Ackermann PR, effective immediately.
By Ackermann PR
Ackermann PR's Rick Laney has played a leading role in the changing face of Smoky Mountain Regional Tourism. By working with Travel Channel, MTV Productions, National Geographic Television and Country Music Television, the nation is taking notice.

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