Approximately 50% of marketing professionals surveyed by The Experts Bench (TEB) said their global marketing spend decreased in 2012, but more than 60% were considering new global marketing programs in 2013.
43% of companies who are not in the mobile space say they just don’t know where to begin. Mobile experts give tips on how companies can get started and how the line between mobile and internet is blurring.
“Talk with the Experts” webinar host Jodi Gill shared “only 39% of companies surveyed said they have a formal agreement in place when working with competitors.” Marketing experts on the program challenged this as a poor business practice.
Executives agree that marketing and sales alignment is critically important, but most companies don’t make the grade. A CMO, an EVP and a business owner share best and worst case scenarios as well as techniques to align marketing and sales.
According to a survey conducted by The Experts Bench, CEOs and marketing agree content management is vital—but only half of companies surveyed interact with customers via online channels on a regular basis.