The Second National Frozen Yogurt Shop Owner Survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.
The Second National Frozen Yogurt Consumer Survey invited frozen yogurt consumers in the US to participate in a short survey. The survey measured loyalty, brand attitudes, consumption, attribute importance, and more.
Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is invited to take the survey. Those who take the survey or share the survey link will receive the survey results.
The International Frozen Yogurt Association is sponsoring the 2nd Annual National Frozen Yogurt Survey to better understand the US frozen yogurt market. The consumer survey is now live. A shop operator survey will follow in September.