Mitch Carson Interviews Jason Buckner on Why Sales Follow-Up Often Ends Too SoonJason Buckner joins Mitch Carson to discuss the "7-Touch Rule" and how businesses can follow up with prospects more effectively.
Jason Buckner joins the Amazing Authorities host to discuss the "7-Touch Rule" and how businesses can follow up with prospects more effectively. By: Impact Products Marketing 
Chatgpt Image Aug 16, 2026 At 11 43 01 Am Buckner introduces the "7-Touch Rule" as a way to examine how often a business stays in contact with a prospect after an initial conversation. In the interview, he and Carson discuss why follow-up can feel uncomfortable, how to remain useful without becoming pushy, and what business owners can do to build a more consistent process. "The point isn't to send seven versions of 'just checking in,'" said Carson. "It's to give someone a reason to welcome the next conversation." The interview accompanies Carson's article, "The 7-Touch Rule: Why Most Sales Are Lost Before Attempt 3," which draws on Buckner's perspective and expands on the implications for experts, entrepreneurs, and service businesses. Watch the interview: https://www.youtube.com/ Read the article: https://substack.com/@ About Jason Buckner Jason Buckner is an Australia-based business automation consultant and speaker associated with Automation Made Easy. He helps small businesses improve their systems, including how they track leads and follow up with prospective customers. About Mitch Carson Mitch Carson is the founder of Booked For TV and host of Amazing Authorities. He helps CEOs, authors, speakers, and experts secure television interviews and turn media appearances into lasting authority. Media contact Mitch Carson mitch@mitchcarson.com www.bookedfortv.com End
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