LeBrands.Space Launches Shopper Passport to Help India Discover Unique, Authentic D2C Brands

CHENNAI, India - Sept. 12, 2026 - PRLog -- India's D2C boom has a discovery problem. Thousands of homegrown brands, from skincare to home decor to niche fashion labels, are building genuinely good products, but shoppers still default to the same three or four marketplaces, where standing out means paying for visibility. LeBrands.Space, founded by Anny (Grace Pon Anny), is built to flip that equation for shoppers and brands alike.

LeBrands.Space is India's D2C Brand Search Engine and gamified Digital Mall, indexing over 200,000 D2C brands across 38 categories and 380 niches, verified by website and GST before they ever appear in search results. Shoppers search by category, brand, or interest, and are taken directly to a brand's own digital storefront rather than a generic listing page. The model charges no commission on sales and runs no pay-to-play ads for visibility, so brands keep their full margin, and visibility is capped at 300 brands per niche so founders aren't drowned out by unlimited ad spend.

The platform's signature feature is the Shopper Passport, a flip-book of brand-logo badges shoppers collect every time they visit or engage with a brand's storefront. It has three parts: Badges, a collection of brand logos, SpacePoints, a running balance that converts into discount codes, and Wins, completed challenges and claimed rewards. Paired with Trust Score, FlexiExpose ranking, and CashbackMeter, it turns a one-off purchase into an ongoing habit of discovery rather than a single transaction.

LeBrands.Space is available as an Android app, carrying the same brand discovery engine, Digital Mall, and rewards system as the web platform, with a Brand Inbox for offers, community, and direct messages with brands, so shoppers can engage with brands directly without needing to bookmark a separate website at all.

"India has hundreds of thousands of genuinely good, independent brands that most shoppers never see, because the big marketplaces only surface what pays the most for visibility," said Anny (Grace Pon Anny), Founder and Director of LeBrandsSpace Digital Private Limited. "We built LeBrands.Space to flip that: brands keep their full margin, shoppers get real discovery, and the Shopper Passport turns finding something new into a habit instead of a chore."

LeBrands.Space is positioned not as another discovery platform but as a conversion layer between shoppers who want something different and the D2C brands that make it, betting that gamified engagement builds lasting brand recall for India's next generation of D2C businesses across every category shoppers care about, from fashion to home to wellness.

Learn more: https://lebrands.space
Founder: Anny (Grace Pon Anny), Founder & Director, LeBrandsSpace Digital Private Limited, Chennai