An Arts and Crafts Brand Drives Strong Results in the DTC and E-Commerce Market

CALIFORNIA CITY, Calif. - Sept. 11, 2026 - PRLog -- Amazon-first growth meets Shopify-powered customer ownership as marketplace brands expand beyond Amazon.

The e-commerce playbook is changing; fast.

Amazon sellers are no longer relying on one marketplace alone. They're launching Shopify stores  building DTC brands, and creating owned customer relationships that drive repeat revenue beyond Amazon.

Cantoocity, an arts and crafts brand, is one of the businesses making that shift. With support from Krolog, the brand expanded across both Amazon and Shopify to build a stronger, more sustainable e-commerce growth strategy.

"Our goal wasn't just to increase sales. It was to help brands own their audience and grow beyond marketplace dependency," said Sandeep K, Founder of Krolog.

Why Amazon Sellers Are Expanding to Shopify

Amazon brings reach; Shopify brings ownership.

Rising advertising costs, growing competition, and limited customer data have pushed marketplace sellers to diversify. More brands now invest in Shopify development, DTC marketing, SEO, paid ads, and retention strategies alongside Amazon.

Instead of choosing one platform, they're building both together.

Building One Connected Growth Ecosystem

Krolog's approach goes beyond launching a Shopify store

Every customer touchpoint is connected.

The strategy combines Shopify store development, SEO optimization, Meta and Google Ads, email marketing, customer retention, Amazon-to-Shopify acquisition, and performance tracking into one scalable ecosystem.

The objective stays simple: attract better traffic, convert more shoppers, and increase customer lifetime value.

Cantoocity Results at a Glance (Within 3 Months)

https://krolog.com/case-studies/shopify-cantoocity/

The combined Amazon and Shopify strategy delivered measurable business growth.

• Website traffic increased by 52%.
• Add-to-cart activity grew by 38%.
• Conversion rate improved from 3.4% to 4.1%, a 39% improvement.
• 9 additional product keywords ranked on Google's first page, improving organic visibility.
• Product-page engagement increased by 34% after UX, SEO, and content optimization.
• Amazon sales increased by 21% compared to the previous three-month period.
• Shopify revenue grew by 36% following the DTC growth strategy rollout.

What This Means for E-Commerce Brands

Brands that depend only on Amazon often miss valuable customer relationships after the first purchase.

A connected Amazon + Shopify strategy helps businesses diversify revenue, build first-party customer data, improve repeat purchases, and scale both marketplace and DTC sales together.

It's not Amazon or Shopify anymore; it's Amazon and Shopify.

About Krolog

Krolog is a performance-driven e-commerce growth agency specializing in Amazon account management, Shopify development, Amazon PPC, marketplace SEO, and DTC growth strategies. The agency helps brands across the US and Canada build scalable growth systems across Amazon, Shopify, Meta Ads, Google Ads, and customer retention.

Learn More

Explore Krolog's Amazon and Shopify growth services at www.krolog.com