On Top Marketing Publish Case Study Detailing 1,736% Growth

GREATER MANCHESTER, U.K. - Aug. 28, 2026 - PRLog -- An SEO strategy led by Dan M. Jones and the team at On Top Marketing has helped a specialist transportation company grow clicks to one of their regional hub pages by 1,736% over 6 months, with average position improving from 16.3 to 7.4. Impressions grew by 517% over the same period, and click through rate more than tripled, from 0.5% to 1.6%.

The client already had a page covering the region in question, but it addressed the area only broadly, without dedicated content for the individual countries within it. Rather than replacing the page, On Top Marketing used it as the foundation and built outward from it, adding dedicated content covering 20 countries within the region. The existing hub page was also revisited and strengthened, continuing to support the new country pages through internal linking rather than competing with them for the same searches.

In the 6 months before this work began, the hub generated just 55 clicks and 10,200 impressions. In the 6 months since, the same hub generated 1,010 clicks and 62,900 impressions, with growth developing progressively across the period rather than appearing as a single short lived spike. Several of the newly built country pages are already ranking in the top 5 for their target searches.

Beyond the visibility and ranking gains, the expanded regional coverage has also led to new enquiries for international transport, coming from people searching for the destinations the new pages target.

The result is documented with Google Search Console data comparing the two 6 month periods. The full case study, including the underlying data and evidence, is available here: https://ontopmarketing.agency/case-studies/1736-more-clicks-regional-seo-expansion-case-study/

About On Top Marketing

On Top Marketing is a Manchester based SEO and digital marketing agency founded by Dan M. Jones. The agency works with businesses across the UK to improve their organic search visibility, helping clients rank higher on Google and get recommended by AI platforms including ChatGPT, Gemini and Claude. On Top Marketing specialises in commercially focused SEO strategies built around genuine buying intent rather than search volume alone.