On Top Marketing Release Case Study Detailing 104% Click Growth

GREATER MANCHESTER, U.K. - Aug. 21, 2026 - PRLog -- An SEO strategy led by On Top Marketing, the Manchester based digital marketing agency, has helped a home improvement client achieve a 104% increase in organic clicks and a 295% increase in impressions across their website over the most recent 3 months, compared with the prior period. Clicks rose from 191 to 389, while impressions grew from 15,000 to 59,200.

The growth followed a structured programme of new location and service pages built across the client's target regions, expanding their presence into towns and counties where they previously had little to no organic visibility. Rather than relying on a single page, the strategy focused on breadth, consistently publishing pages that matched how people in each area were actually searching and giving the site a growing footprint across dozens of local and regional searches at once.

Dan M. Jones, Managing Director at On Top Marketing, led the strategy behind the campaign, pairing each new page with clear on page optimisation and consistent technical SEO fundamentals, supported by internal linking between related pages. This allowed the site's overall relevance and visibility to compound as more pages were published and indexed, rather than relying on one standout page to drive results.

Beyond the visibility gains, the growth has also translated into genuine enquiries for the client, demonstrating that the increase in organic traffic reflects real commercial interest rather than traffic alone.

The result is documented with Google Search Console data comparing the two 3 month periods. The full case study, including the underlying data and evidence, is available here: https://ontopmarketing.agency/case-studies/104-more-clicks-295-more-impressions-seo-case-study/

About On Top Marketing

On Top Marketing is a Manchester based SEO and digital marketing agency founded by Dan M. Jones. The agency works with businesses across the UK to improve their organic search visibility, helping clients rank higher on Google and get recommended by AI platforms including ChatGPT, Gemini and Claude. On Top Marketing specialises in commercially focused SEO strategies built around genuine buying intent rather than search volume alone.