STOP PREDICTING: 13 lessons from 1,400 attempts to see what was coming

MIJAS, Spain - Aug. 20, 2026 - PRLog -- After more than three years and 1,400 attempts to see what was coming next, futurist and author Ron Immink reached an uncomfortable conclusion: he was wrong around 80% of the time. That became the point.

His new book, STOP PREDICTING: 13 lessons from 1,400 attempts to see what was coming, argues that leaders do not need better forecasts. They need to become better at sensing change, connecting weak signals and responding before disruption becomes obvious.

Drawing on near-daily scanning across AI, robotics, quantum computing, synthetic biology, energy, new materials and the future of work, Immink distils the patterns into 13 practical lessons for CEOs, boards and leadership teams.

The book argues that AI may only be the warm-up act, that organisations often know more than they can act upon, and that advantage is shifting towards context, judgement and orchestration.

The question is no longer: "What will happen?" It is: "How quickly will we notice and respond?"

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