Mobile & IoT connectivity specialist Cellhire strengthens channel team with four new appointments

YORK, U.K. - July 28, 2026 - PRLog -- Cellhire has strengthened its channel team with four new appointments as it looks to grow its presence in the channel and expand its partner network. The hires cover channel development, campaign management and business development, with marketing strategy led by a recently appointed new Head of Marketing, Sophie Lockwood.

Julia Paterson joins as Channel Development Manager. Gaining wide experience at Gamma, Vodafone and Onecom Partners, Paterson brings a strong track record in building and maintaining partner relationships. "It's great to be joining Cellhire at a time of rapid growth and change in mobile and IoT," she says.

"I'm looking forward to focusing on growing the company's reseller network and supporting partners to develop their mobile connectivity business."

Eleanor Langan joins as Campaign Manager, bringing with her hands-on campaign and content experience. Langan will support Cellhire's growing marketing function, including producing communications and marketing collateral, and comments, "I'm excited to be joining and helping strengthen Cellhire's marketing across mobile and IoT, delivering campaigns and content that showcase what the business does best and drive its continued growth."

Channel Development Manager Danielle Morris joins with a strong background in customer acquisition and driving new business across different sectors. "That experience will be helpful to channel partners in their activities across their varied vertical markets," she says.

Ellie Whytock, Channel Business Development Executive, will focus on identifying and gaining new channel partners across Cellhire's mobile connectivity portfolio.  "Identifying and winning new prospects is a core part of business and marketing, and one I'm very much looking forward to," she says.

Channel relationships and commercial drive

Cellhire Managing Director Matt Bennett warmly welcomed the new team, adding "Each of our new starters brings something distinct for channel relationships and commercial drive. And our new Head of Marketing Sophie Lockwood strengthens our marketing capability. Together, they give us a stronger platform to help our partners grow."

Lockwood comments, "Our new hires will help Cellhire work more closely with partners to address opportunities and help them win new business. That's key because mobile and IoT connectivity is now central to how businesses operate, whether that's IoT at scale, mobile workforces, mission-critical events or remote environments."

Lockwood's experience includes building high performance teams in senior marketing and campaign positions at Hammer Distribution and Giacom.

Refreshed channel partner proposition

The appointments support the launch this month of Cellhire's refreshed channel partner "Three Pillars" proposition: People, Platform, Profitability. Says Lockwood, "Three Pillars reflects what channel partners seek from a partner -  proactive, responsive personal support, technology that makes their lives easier and a programme that protects and helps to grow their margins. The technology is Cellhire's award-winning SIM management portal."

More at https://www.cellhire.com/en-gb/iot-connectivity/channel-partner-reseller-programme/