Chester hotelier leads new era at one of UK's most iconic seafront destinations

LLANDUDNO, Wales - July 24, 2026 - PRLog -- A CHESTER hotelier with more than 25 years of international hospitality experience is leading a new era at one of North Wales' best-known hotels.

Ronald George has taken the helm at The Imperial Hotel in Llandudno, where a restaurant relaunch and fresh culinary direction are among plans to build on more than 150 years of heritage.

Ronald, who lives in Chester, has worked for some of the biggest names in the industry, including Sheraton, Marriott, Hilton and Holiday Inn by IHG.

After training in Hotel Management in his native India, he relocated to the UK and went on to hold senior positions including at DoubleTree by Hilton Liverpool before joining the landmark four-star hotel on Llandudno's promenade.

The move sees him take charge of a destination long popular with visitors from Chester, Cheshire and across the North West, as The Imperial enjoys a strong summer season and looks to attract even more day visitors as well as overnight guests.

"I am enjoying my time here immensely," he said.

"It was a fantastic proposition to join this amazing team and follow in the footsteps of Geoff Lofthouse, who devoted more than 40 years to The Imperial and did such a wonderful job.

"My aim is to put my own stamp on the hotel while retaining its identity as a much-loved venue on Llandudno's seafront. There is an expectation and a very high standard here, and the team and I will endeavour to deliver it.

"We are simply building on the reputation of this great landmark and making it even more sustainable for years to come."

At the heart of the changes is a new standalone identity for the hotel's acclaimed Chantrey's Restaurant, including its own entrance and a renewed focus on attracting diners who are not staying at the hotel.

Ronald added: "We want people across Llandudno, North Wales and beyond to know they don't have to stay with us to dine with us.

"We have some incredible dishes celebrating Welsh produce, alongside hearty seasonal food that people know and love."

The Imperial employs more than 85 people, with additional seasonal staff joining during the summer, and welcomes more than 20,000 guests each year.

Around half are returning visitors, reflecting the enduring popularity of Llandudno with generations of holidaymakers from North Wales, Cheshire, Merseyside and the wider North West.

Demand remains strong, with almost half of this year's Christmas packages already sold.

Alongside investment in technology, its website and social media, the hotel is expanding its events offering, hosting weddings, banquets, conferences, birthdays, baby showers and family celebrations.

The Imperial Hotel Llandudno, North Wales | Official Site (https://www.theimperial.co.uk/) www.theimperial.co.uk