AVTODOM BMW Startovaya organized a BMW X2 coloring flash mob on the shore of the Gulf of Finland

ST. PETERSBURG, Russian Federation - July 27, 2026 - PRLog -- The AVTODOM BMW Startovaya dealership participated in the "Family – Seven Me" sports and game event. It took place on the eve of Children's Day at the Yel country restaurant located on the shore of the Gulf of Finland on May 31.

The event's vibrant entertainment program included fun relay races, a circus performance, a bubble show, active games, contests and dance flash mobs. The highlight of the event was an art flash mob coloring a BMW X2. Children and their parents enthusiastically picked up brushes and paints, transforming the crossover's body into a vibrant canvas.

The BMW X2 combines the dynamics of a coupe with the practicality of a sports crossover. Experts from AVTODOM BMW Startovaya spoke to adult participants about the car's technical specifications, personalization options and purchase terms after the flash mob concluded.

AVTODOM BMW Startovaya places special emphasis on families. Participation in the "Family – Seven Me" celebration allowed the dealership to provide guests with positive experiences and showcase BMW brand values: reliability, innovation and driving pleasure. Participation in such events is part of AVTODOM Group's communications strategy, aimed at building long-term, trusting relationships with customers.

"AVTODOM BMW Startovaya experts participated in the event with a rich program. They provided children and adults with vivid impressions and a great atmosphere. Guests especially remembered the car-painting flash mob. It was a true explosion of creativity and positive emotions. We thank the Yel restaurant for its partnership and congratulate everyone on the recent Children's Day", - commented Evgeny Afonin, Director of the AVTODOM St. Petersburg Division.

AVTODOM was founded on December 21, 1992. It is one of the largest automotive holdings in Russia today. The company specializes in the sales and service of premium and luxury vehicles. The group's portfolio includes renowned global brands: Audi, AURUS, Bentley, BMW, BMW Motorrad, BRP, Changan, Ducati, ESTEO, EXEED, GAC, Harley-Davidson, Hongqi, JAECOO, Jaguar, KTM, Lamborghini, Land Rover, LiXiang, Mercedes-Benz, MINI, Nordcross, OMODA, Porsche, SERES, Solaris, Voge Loncine, Volvo, Zeekr, DongFeng, Forland, Foton, Fuso, Hino, HOWO and Sitrak. AVTODOM is constantly expanding. The company opens new dealerships and upgrades the infrastructure of existing ones, develops used car sales, and offers a full range of financial services. It partners with reliable leasing companies and trusted banking partners.

54 dealership contracts with automakers officially represented on the Russian market were in effect at AVTODOM Group and AutoSpetsCenter Group on of March 1, 2026. Additionally, the companies have 21 active service contracts for vehicle maintenance.