Ellipse Engineering Introduces Its New Brand Identity: Ellipse Advanced System Innovation

TEL AVIV, Israel - July 6, 2026 - PRLog -- Ellipse Engineering today announced the introduction of its new brand identity, Ellipse Advanced System Innovation, reflecting the company's expanded capabilities in multidisciplinary system development, innovation, and engineering execution.

As part of this brand evolution, the company has launched a new corporate identity and website at www.ellipse-asi.com, providing a clearer representation of its expertise, capabilities, and long-term vision.

Since its founding, the company has supported organizations across defense, homeland security, communications, industrial, medical, and advanced technology sectors, delivering complex multidisciplinary systems from concept and architecture through development, validation, and deployment.

The new brand reflects the company's continued focus on helping organizations transform ideas into operational systems by combining system architecture, electronics, software, mechanics, testing, and integration expertise within a multidisciplinary engineering framework.

"Our new brand identity reflects how the company has evolved over the years," said Shuki Cohen, CEO. "It better represents the multidisciplinary expertise we bring to every project and our commitment to helping customers transform complex ideas into advanced systems that perform in real-world environments".

About Ellipse Advanced System Innovation

Ellipse Advanced System Innovation is the market-facing brand of Ellipse Engineering, a multidisciplinary engineering and system development company specializing in the design, development, integration, validation, and delivery of advanced systems. The company supports organizations across defense, homeland security, communications, medical technology, industrial, robotics, maritime, and aerospace sectors, helping transform innovative concepts into reliable operational solutions.

Media Contact

Yuval Bamberger

Business Development and Sales Senior Director

Office: 08-8516111 EXT: 113

M:  + 0+972 52-8566188

Web: https://ellipse-asi.com/

Michal Yogev
CMO
Email: michal@dafnarolls.com
Phone: +972 54-487-8059