Luminous expands its eco-friendly air freshener range with two new scents designed for car detailers

MONTEBELLO, N.Y. - July 6, 2026 - PRLog -- Luminous, a U.S.-based premium automotive care brand, has announced the expansion of its air freshener product line with the introduction of two new scents: Xtream Ice and Cherry.

The launch reflects Luminous' continued commitment to delivering high‑performance, eco‑friendly car care solutions that enhance both vehicle interiors and environmental responsibility.

Expanding eco-friendly car care products

As demand grows for sustainable automotive products, Luminous continues to invest in solutions that combine performance, safety, and environmental responsibility.

The new air freshener range is developed using a water‑based, biodegradable formula, designed to deliver long‑lasting odor control while minimizing environmental impact.

The new additions include:

• Xtream Ice Air Freshener: a crisp, clean fragrance that creates a refreshing cabin environment
• Cherry Air Freshener: a vibrant and inviting aroma designed for long‑lasting freshness

Sustainability without compromising performance

Luminous's approach to product development focuses on reducing the environmental footprint of car care products without compromising professional standards.

Key benefits include:

• Biodegradable formulation for environmentally responsible use
• Water‑based composition to reduce harsh chemical exposure
• Non‑staining application for safer use on interior surfaces
• Reduced product waste through efficient, high‑volume formats

This ensures that professionals can deliver premium interior care services while aligning with growing environmental expectations.

Strengthening market position through innovation

The introduction of Xtream Ice and Cherry scents reinforces Luminous' position as a forward‑thinking brand that combines innovation, performance, and sustainability.

"Sustainability is becoming an essential part of the automotive care industry, and we are committed to developing solutions that align with that shift," said W. Mari, International Sales Director at Luminous. "Our air fresheners are designed to deliver strong performance while supporting environmentally responsible practices, helping our partners meet both operational and environmental expectations."

Customer-driven product development

Luminous continues to evolve its portfolio based on the real needs of automotive professionals and changing market demands.

"We focus on creating products that provide real value in daily operations, from performance and efficiency to sustainability," Mari added. "With these new scents, we are offering our partners solutions that enhance customer experience while maintaining consistency, reliability, and environmental responsibility."

For more details on the partnership programs, please visit the Luminous website at https://luminous-me.com/ or explore their range of products at https://luminous-me.com/all-car-care-products/ or contact them at info@luminous-me.com.