easyGDS Becomes altovo as Travel Commerce Platform Outgrows Original Name

DUBAI, UAE - July 1, 2026 - PRLog -- easyGDS Becomes altovo as Travel Commerce Platform Outgrows Original Name

Rebrand reflects five-year evolution from GDS connection tool to end-to-end travel platform serving airlines, loyalty programmes, retailers and corporate buyers.

easyGDS has rebranded as altovo, effective today. The Dubai-based company, founded in 2021 to connect airlines and travel agencies through Global Distribution System (GDS) technology, now operates a full travel commerce platform spanning four distinct markets.

The name change recognises a business that has moved well beyond its original scope. altovo today powers white-label booking engines, dynamic packaging and loyalty redemption platforms for airlines including Etihad Airways, Malaysia Airlines, Azerbaijan Airlines and AirBorneo; runs loyalty travel solutions for retailers such as Bonuslink; and manages corporate travel programmes for business buyers. The company also serves more than 20 travel agencies across its network.

All existing customer agreements, platform infrastructure, product roadmap and team remain unchanged. easyGDS domains, email addresses and customer contact points will migrate to altovo equivalents over the coming months.

altovo maintains real-time connections to Amadeus, Sabre and Travelport, offers dynamic packaging across flights, hotels, tours and ancillary services, and provides configurable B2B and B2C booking engines with margin controls. The platform is certified to PCI-DSS Level 1 and GDPR standards.

"GDS is where we started, but it is not what we do today. We now run airline travel platforms, loyalty solutions for retailers, and corporate travel management. The altovo brand reflects that breadth."

Ron Ramanan, Chief Executive Officer, altovo

Press assets and brand guidelines are available on website.

For more information, visit https://www.altovo.com

About altovo

altovo is a travel commerce platform for airlines, travel agents, loyalty programmes, retailers and corporate travel buyers. Founded in 2021 and headquartered in Dubai, the platform provides real-time inventory access, white-label booking tools and configurable distribution across B2B and B2C channels.

Media enquiries

Lilya Selin Sarica, Growth Strategist, altovo

lilya@altovo.com

+90 553 705 81 19