D'Art Executes A Tech-Enabled Retail Store Design For Studds

MUMBAI, India - July 6, 2026 - PRLog -- In a very strategic move to strengthen its overall retail presence and improve on-ground customer experience, Studds, one of the largest helmet and other automotive accessories manufacturers in the world, decided to join forces with D'Art Private Limited, a prominent retail branding and marketing agency that provides integrated solutions while offering a single point of contact.

This collaboration further resulted in the development of India's first-ever phygital Studds store in Uttarakhand, India. D'Art executed an immersive, unique, and tech-integrated retail store design in this space in order to offer existing and new customers more than just shopping by simply combining physical retail with unique digital experiences.

The phygital store features highly interactive technologies including augmented reality (AR), virtual reality (VR), and touch tables. The integration of these elements allowed customers to explore various helmet features, safety standards, and designs in a very simple and engaging manner. In addition, the incorporation of a helmet sanitization machine was indeed one of the key aspects of this retail transformation project. It offered free helmet sanitization to all visitors, further promoting both customer engagement and personal hygiene.

The newly developed and executed store design significantly helped Studds (https://www.dartdesign.in/studds.php) in appealing to the eyeballs of target customers , increased the overall time customers spent in the store, and improved their overall shopping experience. In addition, this initiative also helped in strengthening the helmet brand's overall image and identity.

The executed design resulted in D'Art receiving international recognition. The agency was awarded the Silver A' Design award for its unique approach to innovation and creativity.

This Studds retail transformation led to the development of a modular and scalable format that can further be utilized for future retail expansions (https://www.dartdesign.in/retail-expansion.php). Hence, when the brand wishes to expand to new locations, this design can simply be adapted to different store formats and sizes.