Esetrix Powers Checkatrade Shop Launch at ChannelX, Driving the Future of Platform Commerce

PARK ROYAL, U.K. - June 24, 2026 - PRLog -- Esetrix, the enterprise marketplace infrastructure platform, announced the successful launch of Checkatrade Shop, a new retail marketplace that brings trusted trades and trusted products together within a single commerce ecosystem.

The launch was officially unveiled by Emma Grant, Director of Retail at Checkatrade, during the ChannelX conference in London, marking a significant milestone in Checkatrade's evolution from a trusted service directory into a transactional commerce platform.

Checkatrade currently supports a network of approximately 50,000 trade businesses, representing over 100,000 tradespeople, and attracts over 30 million consumers annually. Built on Esetrix's enterprise-grade marketplace infrastructure, Checkatrade Shop enables one of the UK's most recognised consumer platforms to connect suppliers, products, and customers through a scalable commerce model designed for long-term growth.

The marketplace is now facilitating new B2B and B2C selling opportunities, with B2B2C capabilities on the horizon. The platform is actively onboarding sellers across key categories, including Painting & Decorating, Bathrooms, Flooring, Garden, Lighting, Tools, and Finishing. To ensure a frictionless transition for suppliers, the infrastructure includes ready-to-use integrations with major platforms such as Linnworks and Base.com.

"Partnering with Esetrix to build the new Checkatrade Shop platform has honestly been one of the most enjoyable projects I've been part of," said Emma Grant, Director of Retail at Checkatrade. "From day one, the team brought sharp ideas and genuine enthusiasm to the table, and that energy never let up. It took real hard work and close collaboration to get this right, but Esetrix supported us every step of the way, problem-solving alongside us, not just for us but on behalf of our customers. We're incredibly proud of what we've built together, and even more excited about what it means for our customers and tradespeople."

For Esetrix, this launch represents a major milestone following the company's recent strategic rebrand and reinforces its vision of helping enterprises transform trusted audiences into scalable commerce ecosystems through flexible marketplace infrastructure.

"When we built Esetrix, this is exactly the kind of opportunity we had in mind," said Tejas Dave, Founder and CEO of Esetrix. "Organisations like Checkatrade have already built trust, audience, and market presence. The next challenge is creating new commercial opportunities around those assets. We are proud to provide the infrastructure powering Checkatrade Shop and to support the next phase of their growth journey."

As businesses increasingly move beyond traditional single-channel commerce, the launch of Checkatrade Shop demonstrates how established service platforms can successfully expand into retail and marketplace commerce through the right technology foundation.

Email: partnership@esetrix.com
Phone: +44 (0) 330 113 9893
Website: www.esetrix.com